Note: The job is a remote job and is open to candidates in USA. Resimac Italia Srl is seeking a Marketing Director to develop and execute their marketing strategy for industrial coating and repair services. The role involves overseeing market planning, brand positioning, and campaign development to drive demand generation and support sales growth.
Responsibilities
- Developing and executing the overall marketing strategy for industrial coating and repair services
- Overseeing market planning, brand positioning, and campaign development to drive demand generation and support sales growth
- Leading market research efforts
- Analyzing industry trends
- Defining target segments
- Coordinating digital and traditional marketing initiatives
- Partnering closely with sales and operations teams to align messaging with service capabilities and customer needs
- Managing reporting on marketing performance and ROI
- Managing marketing budgets
- Guiding content and collateral creation
- Ensuring consistent communication across all channels
Skills
- Strong skills in Market Planning and Marketing Management to design and execute strategic marketing programs
- Experience with Market Research to identify customer needs, industry trends, and competitive positioning
- Proficiency in Marketing and Sales collaboration to align campaigns with revenue objectives and pipeline growth
- Background in B2B or industrial services marketing
- Ability to lead remote teams, manage multiple projects, and work cross-functionally with sales, operations, and leadership
- Excellent analytical, communication, and presentation skills, with comfort using marketing analytics and CRM tools
- Bachelor's degree in Marketing, Business, or a related field
- Advanced degree or relevant certifications are a plus
- Experience in heavy industry or plant maintenance is an advantage
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