Note: The job is a remote job and is open to candidates in USA. ForceBrands is partnering with a rapidly growing omnichannel consumer brand in a highly regulated industry that is looking to hire a Director / Head of Marketing. The role involves leading the marketing strategy, managing a team, and driving growth through various marketing channels.
Responsibilities
- Lead the end-to-end marketing strategy across brand, growth, paid media, organic, CRM, and lifecycle marketing
- Manage and develop a lean internal marketing team while overseeing best-in-class agency partners
- Drive DTC growth through website optimization, email marketing, customer acquisition, and conversion rate optimization
- Partner closely with Sales to build marketing programs that support wholesale and B2B growth
- Own marketing analytics, budgeting, forecasting, and ROI measurement
- Build scalable marketing processes while maintaining strong brand consistency and compliance
Skills
- 8+ years of progressive marketing leadership experience
- Strong background in DTC and omnichannel consumer brands
- Experience managing both internal teams and external agencies
- Hands-on expertise with Shopify, Klaviyo, analytics, and CRO
- Strong financial acumen with experience owning marketing budgets and measuring performance
- Comfortable operating in a fast-paced, entrepreneurial environment where strategy and execution go hand in hand
- Experience in a regulated industry (cannabis, alcohol, tobacco, supplements, or similar) is highly preferred
Company Overview