Note: The job is a remote job and is open to candidates in USA. Accent Staffing is a leading non-profit company seeking a Marketing & Communications Director. This senior leadership role focuses on shaping and executing the marketing communications strategy to enhance awareness and engagement in healthcare accreditation programs.
Responsibilities
- Serve as a core member of the leadership team, contributing to organizational strategy, growth initiatives, and market positioning
- Lead the organization’s marketing and communications strategy across multiple healthcare service lines to increase provider awareness, engagement, and program adoption
- Ensure messaging consistently reflects clinical quality, mission-driven values, and regulatory compliance
- Identify opportunities to expand visibility, strengthen brand positioning, and increase the value derived from existing programs and services
- Oversee the development of high-impact marketing communications including website content, educational materials, provider-facing collateral, case studies, white papers, and campaign messaging
- Ensure all communications clearly articulate clinical outcomes, quality standards, and the organization’s value to healthcare partners
- Collaborate closely with clinical leadership to translate complex medical information into accessible, compelling messaging
- Maintain consistent brand voice and messaging across all communication channels
- Lead digital marketing initiatives across web, email, social media, and paid channels to drive engagement and qualified leads
- Oversee SEO strategy, content optimization, and search visibility to increase organic traffic and program awareness
- Manage and grow the organization’s social media presence to expand thought leadership and provider engagement
- Direct email marketing strategy and audience segmentation to support provider education and engagement
- Oversee website strategy and development to improve user experience, traffic, and conversion
- Partner closely with the Business Development team to analyze lead flow, pipeline performance, and conversion metrics
- Identify opportunities to improve lead qualification, messaging, and nurturing strategies to support successful program adoption
- Develop reporting frameworks and KPIs to measure campaign effectiveness and marketing ROI
- Implement improvements to ensure strong lead generations translate into measurable growth
- Lead, mentor, and develop a high-performing marketing team, including two senior managers responsible for key marketing functions
- Establish clear priorities, workflows, and performance metrics to ensure alignment with organizational goals
- Establish clear priorities under team leadership, align with organization goals and timelines
- Foster strong collaboration between marketing, business development, clinical teams, and operations
- Ensure all communications align with healthcare regulations and organizational standards
Skills
- 3-5 years of marketing and communications leadership experience
- Bachelor's Degree in marketing and communications is required
- Proven experience marketing to healthcare providers (e.g., hospitals, physicians, surgeons, or clinical organizations)
- Demonstrated expertise in content development, communications strategy, and digital marketing
- Strong experience with SEO, website strategy, email marketing, and social media growth
- Experience leading and mentoring senior-level marketing team members
- Track record of executing multi-channel campaigns that drive engagement and measurable results
- Experience within healthcare organizations, healthcare services, or healthcare networks
- Familiarity with healthcare compliance, regulatory considerations, and provider engagement strategies
- Experience partnering with business development teams to improve pipeline performance and lead conversion
- Experience developing and executing marketing and advertising strategies to attract new patients and increase service utilization
- Demonstrated ability to promote designated marketing services (DMS) through digital, print, and community outreach campaigns
Company Overview