Note: The job is a remote job and is open to candidates in USA. HireTalent is a staffing and recruiting firm looking for a Campaign Marketing Manager to oversee campaign planning and execution for various marketing initiatives. The role involves proactive identification of campaign opportunities, translating marketing requests into actionable briefs, and collaborating with various teams to enhance campaign performance.
Responsibilities
- Proactive campaign opportunity identification across content calendars, product updates, seasonal moments, business priorities, and stakeholder conversations
- Monitor content calendars, product updates, seasonal moments, and stakeholder channels to identify timely ad hoc campaign opportunities
- Recommend when new content, launches, or business moments should be repurposed into lifecycle email campaigns
- Translate approved ad hoc opportunities into execution-ready campaign briefs, including audience, message angle, CTA, timing, suppression considerations, tracking, and success metrics
- Partner with the Lifecycle Marketing Manager and Marketing Ops to ensure campaigns fit audience fatigue, suppression, routing, and reporting frameworks; escalate when a request requires new operational infrastructure
- Coordinate intake, recommend prioritization, manage timelines and dependencies, and set stakeholder expectations across campaign requests
- Write campaign briefs and submit them to content, design, Campaign Ops, and Marketing Ops for execution
- Review campaign performance, summarize learnings, and recommend future campaign improvements
Skills
- 4-6+ years in campaign marketing, lifecycle marketing, demand gen, product marketing, or CRM marketing
- Strong brief-writing, stakeholder management, and project coordination skills
- Able to translate approved marketing requests into clear audience, message, channel, and execution plans
- Comfortable working across content, design, marketing ops, sales, and product
- Experience working in a marketing automation or CRM platform (ideally HubSpot)
- Strong understanding of audience segmentation, suppression logic, lifecycle stages, campaign eligibility, and audience fatigue rules
- Ability to write clear briefs that specify content needs, audience, trigger or send logic, exclusions, CTA, and timing
- Campaign QA fluency
- Campaign reporting literacy; able to read campaign performance and translate results into practical recommendations
- Strong project management hygiene in tools such as Asana, Jira, Airtable, Monday, Smartsheet, or equivalent
- Familiarity with marketing automation workflows (e.g., HubSpot)
- Experience in B2B, SMB, SaaS, advertising, or marketplace businesses
Company Overview