Note: The job is a remote job and is open to candidates in USA. Intradiem is reinventing customer service for everyone by helping organizations connect people, technology, and real-time action to create more agile operations and more human experiences. The Marketing Automation Specialist will operationalize marketing strategy across systems, campaigns, and data, ensuring effective execution and measurement while leveraging AI-driven workflows.
Responsibilities
- Own execution of campaigns in Account Engagement (Pardot), including email, nurtures, segmentation, and workflows
- Build and QA assets (emails, landing pages, forms) and ensure accurate tracking
- Support campaign launches across 6sense, paid media, and web channels
- Document and standardize campaign workflows for repeatability
- Own and evolve lead scoring models within Account Engagement + Salesforce
- Incorporate engagement data, webinar/event activity, and 6sense intent signals into scoring
- Support evolution of MQL definitions beyond form fills
- Monitor and improve lead routing, lifecycle stages, and conversion rates
- Support development and maintenance of marketing reporting across:
- Salesforce (pipeline + campaign attribution)
- GA4 (web analytics + behavior tracking)
- Zuar / Portal or Looker Studio (BI dashboards)
- Ensure accurate data flow across platforms (CRM, automation, ad platforms)
- Identify and resolve gaps in attribution and reporting
- Help operationalize AI-driven workflows using:
- Greenlight (enterprise AI tool)
- AI tools such as ChatGPT / Claude
- Support integration of 6sense data and signals into AI workflows
- Document and scale repeatable processes for campaign execution and analysis
- Assist in redesigning key marketing workflows with AI at the center
- Maintain and improve data quality across:
- Salesforce
- Account Engagement
- SharePoint (source of truth for AI inputs)
- Support organization and documentation of:
- Messaging frameworks
- Persona documents
- Content libraries
- Ensure systems are structured to support AI tools and automation
- This role will work closely with:
- Digital Marketing (campaign strategy + execution alignment)
- Product Marketing (messaging + content inputs)
- RevOps / Sales Ops (lead lifecycle + reporting)
- IT / Salesforce Admins (system integration + data flow)
- External partners (paid media, AEO)
Skills
- 3–6 years in marketing operations, demand generation, or marketing automation
- Hands-on experience with Salesforce CRM
- Hands-on experience with Account Engagement (Pardot)
- Experience supporting or executing digital campaigns across platforms (e.g., 6sense, LinkedIn, Google Ads)
- Strong understanding of lead lifecycle, scoring, and funnel metrics
- Experience with marketing analytics tools such as Google Analytics (GA4)
- Experience with BI tools (Looker Studio, Tableau, Zuar, etc.)
- Ability to manage and connect data across multiple systems
- Process-oriented with a focus on scalability and efficiency
- Familiarity with AI tools (ChatGPT, Claude, etc.) and interest in applying them to marketing workflows
- Ability to support AI-enabled processes, including data inputs (SharePoint, CRM), workflow automation, reporting and analysis
- Candidates must have the legal right to work in the country where the role is based at the time of application. Verification of identity and employment eligibility will be required during onboarding
Company Overview