Note: The job is a remote job and is open to candidates in USA. Huge is a design and technology company focused on creating innovative products and experiences for ambitious brands. The Managing Director, Marketing Services will lead the strategic and operational evolution of the marketing craft, focusing on integrating AI into workflows and orchestrating full-funnel ecosystems to enhance client outcomes.
Responsibilities
- Lead the transformation of AI in Marketing Services workflows by integrating AI into the strategy and delivery of media strategy, martech, marketing operations, and content production, finding efficiencies in real-time optimization and driving outsized impact for clients
- Orchestrate connected journeys beyond silo-ed channel planning, bringing together cross-channel experiences where paid media channels tie not just to acquisition, but also into owned nurture campaigns to extend retention and growth through channels like email and SMS
- Act as a commercial partner to our clients, ensuring that media buying and tech investments are fueling measurable ROI, brand lift, and long-term Customer Lifetime Value (CLTV)
- Lead Strategic systems oversight and navigate complex CRM migrations and personalization strategies, treating the tech stack as a creative mechanism for brand expression and increased business impact
- Ensure data-flow, tracking, and tagging are not just "functioning," but are actively sharpening audience targeting and brand affinity
- Ensure media strategy and buying teams are not only crafting annual and quarterly media plans, but have the process tools, and technology to ensure buying delivers on and extends performance forecasted in planning
- Maintain a relentless performance mindset, fostering a culture of minute-to-minute optimization while identifying opportunities to automate "the boring" so the team can focus on "the bold."
Skills
- Established experience as a Head of Performance Marketing or Integrated Marketing, with a track record of driving both brand-level awareness and measurable contribution (pipeline, ROAS, CLTV, etc.)
- AI native mindset: Demonstrated confidence with using AI to transform marketing delivery, automate performance tracking, or sharpen MarTech stack efficiency
- Omni-Channel Orchestration: In-depth experience across the full media landscape including paid search, programmatic, native, content syndication, CTV, DOOH, partner direct, paid social. You know how to harmonize paid, owned, and earned channels—including organic social, influencer, and SEO- to ensure a unified brand voice and a frictionless experience across both B2B and B2C ecosystems
- Full funnel Orchestration & Connected Journey: Proven expertise in connected journey mapping, using CRM to trigger automated cross channel experiences, e.g. design strategies where a media touchpoint triggers a personalized email or web journey- not just siloed channel planning
- Experience in B2C and B2B on programs ranging from brand lift to measurable pipeline contribution
- A 'Player-Coach' philosophy: Ability to manage multiple high-stakes accounts simultaneously, knowing exactly when to get into the weeds and when to lead from 30,000 feet
- 'Always On' performance mindset: Proven execution of real-time optimization and the day-to-day and minute to minute, always on involvement the team has with clients to meet targets and/or finding ways to automate this with AI
- Media Buying & Tech Fluency: Experience with the buying side, and making sure data is fueling media and decisions
- Understand the technical nuances of tracking, tagging, data-flow to ensure MarTech Investments are driving media performance (ROI) and audience targeting
- Views the tech stack as a creative mechanism for brand expression, understand how each channel impacts brand affinity, CLTV, and customer lifecycle
- Strategic Systems Oversight: Ability to lead a multi-disciplinary team through complex CRM migrations, personalization strategies, and content workflows. They should treat the tech stack as a creative material for brand expression
- Client Empathy: Ability to support client relationships as executive sponsor in retainers, helping to manage weekly, monthly, quarterly goals targets for performance in media
Company Overview