Note: The job is a remote job and is open to candidates in USA. Blue Cross NC is a healthcare organization that focuses on member engagement and support. The Manager, Member Marketing & Sales Support is responsible for planning and executing marketing programs aimed at improving member onboarding, engagement, and retention, while also providing marketing support for sales and distribution partners.
Responsibilities
- Execute onboarding and re-onboarding programs that improve early engagement and reduce churn risk
- Manage lifecycle communications supporting engagement, satisfaction, and retention
- Identify friction points in member journeys and deploy targeted interventions
- Execute marketing support for healthcare programs and plan management initiatives
- Translate clinical intent into consumer-friendly messaging
- Ensure compliance and accuracy across all materials
- Partner with Sales teams to deliver campaigns, assets, and enablement materials
- Support go-to-market launches and readiness activities
- Track KPIs and campaign performance
- Apply test-and-learn optimization approaches
Skills
- Bachelor's degree or advanced degree (where required)
- 8+ years of experience in a related field
- In lieu of degree, 10+ years of experience in a related field
Benefits
- Annual Incentive Bonus*
- 401(k) with employer match
- Paid Time Off (PTO)
- Competitive health benefits and wellness programs
- Medical, dental, and vision coverage along with numerous health and wellness programs
- Parental leave and support plus adoption and surrogacy assistance
- Career development programs and tuition reimbursement for continued education
- 401k match including an annual company contribution
Company Overview
It's an exciting time to work at Blue Cross and Blue Shield of North Carolina (Blue Cross NC). Health care is changing, and we're leading the way. It was founded in 1933, and is headquartered in Durham, North Carolina, USA, with a workforce of 5001-10000 employees. Its website is https://www.bluecrossnc.com/.