Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud that aims to simplify sophisticated marketing through its platform. The Manager, Field Marketing & Events will be responsible for planning and executing high-value customer engagement opportunities and marketing initiatives to enhance brand awareness and strengthen client relationships.
Responsibilities
- Support end-to-end event execution — from venue selection and logistics to onsite management and post-event wrap-up
- Support the planning and execution of marketing initiatives in collaboration with the events and sales teams to maximize engagement and impact around key industry events
- Assist in the execution of key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem
- Provide exceptional white-glove client service to Activation’s customers and prospects, serving as a key point of contact throughout the event planning cycle
- Conceptualize, plan, and execute exclusive hospitality experiences that support industry events, ensuring programs are delivered on schedule, within budget, and with excellent attention to detail
- Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement
- Manage external relationships (vendors, venues, agencies, and media partners) to ensure seamless execution and maximum value from event investments
- Partner with internal marketing, sales, and operations teams to ensure event activations align with broader marketing and revenue objectives
- Track program performance against defined metrics and support post-event analysis to measure success and return on investment in partnership with marketing operations
- Maintain and update the annual industry event calendar and event roadmap
- Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals
- Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance
- Ensure all vendor contracts, SOWs, and W-9s are submitted and approved prior to invoice processing
Skills
- BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry
- Strong understanding of advertising industry conferences, sponsorships, and brand activations that support marketing and sales initiatives
- Exemplary communication skills with the ability to collaborate effectively across internal teams and external partners
- Highly detail-oriented and organized, with the ability to manage timelines and meet deadlines in a fast-paced environment
- Experience managing multiple event and marketing programs simultaneously
- Strong written and verbal communication skills; experience supporting thought leadership opportunities and event programming at industry events is a plus
- A positive mindset with an enthusiastic and proactive spirit
- Willingness to travel as needed to support event execution
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Company Overview
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers. It was founded in 2007, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.zetaglobal.com.Company H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships, with 8 in 2026, 20 in 2025, 17 in 2024, 11 in 2023, 6 in 2022, 8 in 2021, 16 in 2020. Please note that this does not guarantee sponsorship for this specific role.