Note: The job is a remote job and is open to candidates in USA. Zenni Optical is a pioneer in the online eyewear industry, seeking a Manager of Data Analytics to support their Engagement Marketing team. The role focuses on bridging complex data architecture with marketing strategies, translating data into actionable insights, and enhancing operational efficiency.
Responsibilities
- Champion data literacy: Provide ongoing training and support to the Engagement Marketing team, ensuring complex data concepts are seamlessly communicated and understood
- Drive cross-functional alignment: Act as the strategic bridge between the Data and Engagement Marketing teams, streamlining communication to boost operational efficiency and collaboration
- Power marketing platforms: Integrate enriched, highly trusted data with key business platforms (e.g.,Google, Tik Tok, Meta) to optimize ad delivery and AI performance
- Ensure data integrity: Own the lifecycle of data feeds, encompassing validation, monitoring, testing, and proactive alerting, to guarantee uncompromising data quality and reliability
- Define success metrics: Partner with functional teams to establish a shared, accurate understanding of the core metrics that drive organizational performance
- Shape the data roadmap: Lead the strategic planning for the data team, ensuring technical initiatives directly align with Zenni’s overarching growth objectives
- Innovate continuously: Stay at the forefront of modern data engineering technologies and industry trends to evolve our strategy and keep our technical capabilities competitive
Skills
- Bachelor's degree in Computer Science, Machine Learning, Engineering, or a related technical discipline
- 8+ years of dedicated experience in the data area, coupled with at least 3 years navigating the fast-paced e-commerce landscape
- Deep business domain knowledge across key marketing functions, including but not limited to Performance Marketing, Lifecycle, and Brand Marketing
- Hands-on experience implementing marketing measurement methodologies, including Last-Touch, MTA, incrementality testing, MMM, and CVR measurement frameworks
- Extensive experience designing data architecture, performing complex data modeling, and building scalable ETL/ELT pipelines for centralized data warehouses
- Advanced fluency in SQL and Python, with the ability to dive deeply into a modern tech stack as a hands-on contributor
- Demonstrated success leading projects from start to finish, spanning requirement gathering, cross-functional stakeholder communication, architecture design, implementation, and QA
- Proactive leadership and cross-functional communication skills, with a proven ability to drive business impact
- Hands-on expertise working within Databricks environments
- Proven track record of guiding and mentoring high-velocity data teams in a fast-paced setting
- Demonstrated success managing complex data integrations, advanced reporting, and platform optimization across diverse marketing channels
- An enthusiastic, proactive approach to tackling new technical challenges and driving continuous improvement
Benefits
- Annual bonus program
- 100% employer-paid medical, dental, and vision (dependent coverage capped at $300/month)
- Life, AD&D, and disability coverage (with optional add-ons)
- 401(k) with up to 4% match
- Comprehensive wellbeing programs (mental, physical, emotional support)
- Lifestyle Spending Account (wellbeing + learning)
- Work-from-home stipend (for eligible roles)
- Generous Flexible Time Off in addition to our Week of Zen - the time between Christmas and New Year’s to relax and recuperate
- Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
- Family forming & fertility support and services through Maven
- Annual Zenni Gift Card - to use towards our products!
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