Note: The job is a remote job and is open to candidates in USA. SimplePractice is a company dedicated to improving access to quality care for health and wellness clinicians. They are seeking a Lifecycle Marketing Manager to focus on Activation and Lead Nurturing, responsible for executing the full conversion funnel and collaborating with cross-functional teams to enhance activation strategies.
Responsibilities
- Execute the Full Activation Strategy: Own campaign execution across the journey from initial lead capture (gated content, expired trials, winbacks) through trial sign-up and paid conversion
- Messaging Optimization: Lead the execution and optimization of recurring lead touchpoints, including newsletters and promotional offers
- AI & Automation Integration: Identify and implement AI-driven solutions to automate workflows, optimize send times, and personalize content at scale within our lifecycle tools
- Omnichannel Execution: Build and optimize personalized, event-triggered journeys across email, SMS, push, and in-product experiences to influence behavior and increase LTV
- Test & Learn: Maintain a rigorous A/B testing roadmap for messaging, cadence, and channel mix to constantly improve funnel efficiency
- Performance Reporting: Keep stakeholders informed on activation health with regular reporting on conversion metrics and the impact of lifecycle programs
- Cross-Functional Collaboration: Partner closely with Growth, Product, Creative, Operations, and Product Marketing to align on product milestones, brand voice, and technical data requirements
Skills
- 4-6 years in Lifecycle Marketing: Solid experience nurturing leads and managing customer journeys, specifically within a SaaS or subscription environment
- Activation Mindset: You have a working understanding of trial-to-paid conversion psychology and know how to use behavioral triggers to drive action
- AI Curiosity: Demonstrated interest or early experience using AI/ML to enhance lifecycle marketing — whether that's predictive modeling, automated copy testing, or propensity scoring
- Tech Stack Proficiency: Hands-on experience with Iterable and/or Braze (or equivalent) for orchestration, and familiarity with Appcues (or equivalent) for in-product onboarding
- Strategic & Tactical Balance: You can contribute to a 6-month activation roadmap and get in the tools to build and troubleshoot complex workflows
- Data-Driven: Analytical with the ability to pull insights from campaign performance and translate them into clear recommendations
- Strong Communicator: Comfortable driving alignment across Creative, Product, and Ops teams and communicating results to senior stakeholders
Benefits
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & Backup Care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
Company Overview
Company H1B Sponsorship