Note: The job is a remote job and is open to candidates in USA. Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users on dozens of products. They are seeking a Lifecycle Marketing Manager to develop and execute marketing strategies that enhance customer engagement and revenue across multiple channels.
Responsibilities
- Develop and execute lifecycle marketing strategies that increase customer engagement, satisfaction, and revenue
- Create and manage customer segmentation and targeting strategies to optimize the customer journey
- Develop and execute email marketing campaigns, including promotional campaigns, newsletters, and triggered messages
- Develop and execute SMS and push notification campaigns to engage customers across multiple channels
- Monitor and analyze campaign performance to optimize results and ROI
- Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns
- Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy
- Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience
Skills
- Strong Clevertap Platform knowledge
- Ability to self-manage
- Strong analytical skills and ability to use data to make informed decisions
- Understanding of customer behavior and segmentations
- Experience with A/B testing and experimentation
- Experience with SMS and push notification marketing
- Experience with HTML and CSS for email design
- Graphic designs for email marketing (basic level, but passionate to learn)
Benefits
- REMOTE OPPORTUNITY to work full time
- 6% 401K retirement match
- Healthcare benefits (include medical, dental, and vision insurance)
- Time-off benefits include 14 PTO days, 9 sick days, and the last week of the calendar year off as a company holiday
Company Overview