Note: The job is a remote job and is open to candidates in USA. Kapitus is a leading name in small business financing, seeking a creative self-starter to join their Marketing team as a Lead Brand Marketing Coordinator. This role involves supporting the development and execution of brand marketing initiatives, managing projects, and ensuring timely execution of marketing strategies to enhance customer advocacy and online reputation.
Responsibilities
- Support the Director of Brand Marketing in the execution of Kapitus' online reputation management strategy
- Monitor and respond to reviews across Trustpilot, Google Business Profile, BBB, and other relevant platforms
- Coordinate review-generation initiatives designed to increase review volume and improve customer ratings
- Assist in identifying and addressing customer concerns surfaced through reviews and customer feedback
- Track and analyze customer sentiment, recurring pain points, and positive feedback trends
- Prepare regular reporting and insights related to customer reviews, ratings, and reputation performance
- Support customer advocacy initiatives including testimonials, case studies, and customer spotlights
- Serve as the day-to-day project manager for brand asset development initiatives
- Coordinate with external creative agencies and internal stakeholders to produce: PowerPoint presentations, Sales collateral, Digital advertisements, Downloadable Resources (eGuides, strategic playbooks, educational kits) and downloadable resources, Infographics, Digital tools
- Manage our employee swag and partner gifting programs
- Manage project timelines, approvals, revisions, and production schedules
- Help ensure all materials align with brand standards and messaging guidelines
- Assist in building, organizing, and maintaining a centralized brand asset library to ensure employees, partners, and vendors have easy access to current, approved brand materials
- Assist in establishing processes and governance for asset version control, naming conventions, usage guidelines, and periodic content audits to maintain brand consistency and reduce duplication
- Work with internal stakeholders to identify gaps in existing brand materials and help prioritize the development of new assets that support sales, marketing, customer experience, recruiting, and partner initiatives
- Assist in the planning, coordination, and production of video content
- Manage project timelines and stakeholder communication for: Customer case studies, Testimonial videos, Social media videos, Educational content
- Coordinate with internal subject matter experts and external production vendors as needed
- Support the execution of Kapitus' research and digital PR initiatives
- Coordinate the development of surveys, industry research projects, benchmark reports, and data-driven content campaigns
- Track earned media coverage, backlinks, referral traffic, and campaign performance
- Work closely with SEO, content, and brand teams to maximize the impact of research-driven campaigns
- Provide day-to-day direction, coaching, and workload management for one full-time and one part-time coordinator
- Delegate projects and ensure timely execution of marketing initiatives
- Support employee development through regular feedback, training, and mentorship
- Help to foster collaboration and accountability across the team
- Inspire and create a motivating environment through coaching, mentoring, and enablement
- Provide opportunities to participate in both formal and informal developmental activities
- Working with senior leaders and department head, set expectations for all team members and hold employees accountable for results
- Lead hiring, performance management, compensation, and evaluation of team members
- Collaborate with Kapitus leadership and HR to continually refine and modify career growth and succession plans to meet changing business needs
Skills
- Bachelor's degree in Marketing or related field; equivalent professional experience will also be considered
- 5+ years experience in brand marketing, communications, PR, customer marketing, content marketing, or a related field
- Superior project management skills with an exceptional attention to detail
- Excellent communication and collaboration skills, with a talent for building and maintaining strong relationships with clients, partners, industry contacts and colleagues
- The ability to connect with individuals on both a personal and professional level
Benefits
- Annual Incentive Compensation Eligibility –Up to 10% annually
- Health Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families. Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.
- Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.
- Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.
- 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
- Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
- Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
- Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.
- LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
+ Pet and car insurance discounts.
+ Financial services such as LegalShield.
+ Relaxation and stress management tools.
- Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
- Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events. Managed through our LSA plan, Kapitus Academy.
- Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
- Paid Time Off and Sick Time.
- Retirement Benefits: Our 401K plan is managed through Fidelity. To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.
Company Overview
Kapitus is a business loan provider dedicated to helping small and medium-sized businesses in their growth. It was founded in 2006, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://kapitus.com/.