Note: The job is a remote job and is open to candidates in USA. ZenRows is a fast-growing data infrastructure startup focused on building a data collection infrastructure layer for the AI era. The Head of Organic Growth will be responsible for optimizing discoverability and trust across various platforms, ensuring ZenRows is recognized as a leading solution in web scraping and data collection.
Responsibilities
- Own ZenRows' Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy: ensuring we are the cited, recommended answer when developers and AI engineers ask about web scraping, data collection, workflow automation, and data pipelines
- Understand how LLMs (ChatGPT, Gemini, Claude, Perplexity) surface and prioritize content, and build a strategy around it
- Develop structured, citation-friendly content formats: comparison pages, definitional guides, integration explainers, and technical FAQs that earn LLM citations
- Own competitive intelligence: track how competitors are being cited, recommended, and positioned in AI search
- Own ZenRows' organic search strategy end-to-end: keyword research, topic prioritization, content gap analysis, and competitive benchmarking, with a clear view of where SEO still drives meaningful pipeline and where it doesn't
- Lead content operations: manage the editorial calendar, maintain publishing velocity, and ensure quality standards across in-house writers, freelancers, and external agencies
- Manage, and develop a team of technical writers and editors, setting clear briefs, review processes, and feedback loops that raise the floor on content quality without creating bottlenecks
- Own the relationship with external content agencies: briefing, quality control, performance review, and deciding what stays in-house versus what gets outsourced
- Develop and maintain off-page SEO strategy: link acquisition, guest publishing, and building the kind of third-party authority signals that reinforce ZenRows' position in both traditional search and LLM training corpora
- Work closely with Engineering on technical SEO: site architecture, crawlability, Core Web Vitals, structured data markup, and indexing health, you won't do this alone, but you'll own the roadmap and hold the team accountable
- Maintain a content performance framework: define and track the metrics that matter (organic traffic, keyword rankings, assisted conversions, LLM citation frequency) and use them to make prioritization decisions, not just report on them
- Continuously audit the existing content library for decay, cannibalization, and coverage gaps, and make the hard calls about what gets updated, consolidated, or cut
- Turn ZenRows' documentation into a top-of-funnel acquisition channel. Think Stripe's docs: content that ranks, educates, and converts, not marketing fluff disguised as technical writing
- Build actionable, developer-focused resources: integration tutorials, use-case walkthroughs, SDK examples, and migration guides
- Create content specifically for the AI/LLM data pipeline audience: tutorials on using ZenRows for RAG pipelines, AI agents, training data collection, MCP server integrations, and agentic workflows
- Collaborate with Engineering and Product to ensure documentation is accurate and genuinely useful
- Partner with DevRel to amplify technical content across developer communities
- Build and maintain a library of integration content: how ZenRows works inside Clay, n8n, Make, Zapier, LangChain, LlamaIndex, and other workflow and AI platforms
- Create content that earns ZenRows a presence in integration marketplaces and community directories, not just Google
- Partner with the Partnerships Manager on co-marketing content: joint guides, partner-specific tutorials, template libraries
- Develop content that serves workflow builders and automation teams: non-developer technical users building workflows and automation without writing code
- Build a content-led activation flywheel: blog post attracts developer → documentation helps them succeed → integration guide shows them what's possible → usage converts to paid
- Partner with Product and Growth on in-app content, onboarding flows, and activation-focused tutorials
- Own the content layer of the trial-to-paid conversion journey
- Support Sales with high-impact materials: competitive battle cards, use-case one-pagers, ROI narratives, and case studies
- Develop positioning content for workflow builders and automation teams, as well as business users who interact with data through AI tools and LLM interfaces
- Build and maintain a lean, current library of sales enablement assets, prioritize quality and relevance over volume
- Lead, mentor, and develop the existing content team
- Define and maintain editorial standards and brand voice across all content types
- Build a culture of experimentation and outcome orientation, not content volume
- Scale through leverage: AI-assisted workflows, freelance network, and smart prioritization
Skills
- 5+ years in content, growth, or developer marketing, ideally at a B2B SaaS, API, or developer infrastructure company
- Deep understanding of AEO and GEO: you know how LLMs source and surface answers, and you've thought about what it means for content strategy
- Technical fluency in developer tools, APIs, or adjacent infrastructure. You don't need to be an engineer, but you need to be able to write or edit a Python snippet, understand what a headless browser does, and explain a web scraping use case to a non-technical audience
- Proven experience building content for both self-serve/PLG and integration-led or enterprise motions
- Strong editorial judgment, you can tell the difference between content that educates and content that fills a calendar
- Experience building and maintaining integration or ecosystem content: tutorials, partner guides, marketplace presence
- Comfortable operating in a fast-moving, autonomous environment without heavy process
- Fluent in English (we are an English-first organization)
- Experience with workflow automation platforms (Clay, n8n, Make, Zapier) from a content or product perspective
- Familiarity with the LLM/AI agent ecosystem: LangChain, LlamaIndex, CrewAI, RAG architectures
- Experience evolving or rebuilding a content function through a GTM pivot, not just building from scratch
- Track record of content that drove ecosystem or community-led growth, not only organic search traffic
- Experience using AI-assisted tools to automate content operations at scale (n8n, Claude Code, or similar)
Benefits
- 100% remote work: true location freedom
- The salary you are worth: we focus on value, not previous compensation
- The equipment you want: choose the tools you need
- Generous Learning & Development budget: courses, materials, growth support
- BitWarden Account for secure password management
- Annual Kick-Off: yearly team event in a new location
- Barcelona Meetups throughout the year
- Deel Benefits: discounts on services, subscriptions, travel, and more
- Access to world-class colleagues reinventing an industry
Company Overview