Note: The job is a remote job and is open to candidates in USA. Legalist is a tech-enabled alternative asset manager that uses proprietary data-driven origination to invest in uncorrelated legal and government-payment assets. They are looking for a hands-on marketing leader to own their marketing function end-to-end, responsible for elevating the brand through content, public relations, and digital communications.
Responsibilities
- Develop and drive an integrated marketing strategy that supports Legalist’s business objectives and growth priorities
- Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
- Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels
- Establish our marketing priorities and measure effectiveness of initiatives
- Own Legalist’s brand across all external marketing materials and communications
- Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
- Manage relationships with designers, PR partners, and other external parties
- Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership
- Oversee Legalist’s content strategy including newsletters, our website, thought leadership, and other marketing channels
- Work closely with our internal subject matter experts to translate complex legal and financial topics into digestible and compelling content
- Own pitch decks, presentations, one-pagers, newsletters, and case studies that support business development efforts
- Ensure that our website remains active and reflective of the Legalist brand
- Partner with our designers and external website vendors to enhance our website experience
- Define KPIs and regularly evaluate marketing performance
- Leverage data to identify opportunities and improve our marketing effectiveness
- Build reporting that gives leadership clear visibility into marketing performance and business impact
Skills
- 8-15 years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
- Experience owning a marketing function in a growing company, or leading marketing in a lean environment
- Strong marketing background, including brand marketing, content, communications, and PR
- Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
- Comfortable working with data to evaluate effectiveness and guide future strategy
- Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
- Excellent communication skills with experience partnering directly with senior leadership
- Builder mindset with a willingness to roll up your sleeves and execute
- Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
Company Overview