Note: The job is a remote job and is open to candidates in USA. Parsec Automation, LLC is a leading provider of manufacturing operations management software, recognized for its innovative solutions in the manufacturing sector. They are seeking a Growth Marketing Strategist to develop and execute integrated marketing programs aimed at increasing brand awareness and customer acquisition while collaborating with various teams to drive business growth.
Responsibilities
- Develop and execute integrated marketing campaigns that drive brand awareness, demand generation, and customer acquisition
- Conduct market research to identify target audiences, customer needs, competitive positioning, and emerging market trends
- Analyze customer insights and market data to develop audience segmentation and targeted messaging
- Create and support marketing content, campaigns, promotional initiatives, and product marketing materials across digital, email, social media, and other channels
- Monitor and analyze marketing performance metrics, campaign KPIs, and ROI to continuously optimize marketing effectiveness
- Collaborate with Product, Sales, Customer Success, and other cross-functional teams to align marketing strategies with business objectives
- Support product launches by developing go-to-market messaging and promotional plans
- Utilize CRM and marketing automation platforms to execute campaigns, track engagement, and measure campaign performance
- Develop and analyze customer surveys and feedback to better understand customer behaviors, preferences, and market opportunities
- Recommend improvements to marketing programs based on campaign results, analytics, and industry best practices
Skills
- 4–7 years of experience in growth marketing, demand generation, digital marketing, or a related marketing role
- Experience planning and executing multi-channel marketing campaigns
- Strong understanding of demand generation, customer acquisition, and conversion optimization strategies
- Experience conducting market research and leveraging customer insights to inform marketing decisions
- Proficiency with CRM platforms and marketing analytics tools
- Strong analytical skills with the ability to interpret data and translate findings into actionable recommendations
- Excellent written and verbal communication skills with experience developing customer-facing marketing content
- Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
- Ability to work independently while collaborating effectively across cross-functional teams
- Experience marketing B2B SaaS, industrial software, manufacturing technology, or enterprise software solutions
- Experience with marketing automation platforms and campaign management tools
- Familiarity with SEO, SEM, paid digital advertising, and social media marketing
- Experience with A/B testing and campaign optimization methodologies
- Knowledge of product marketing and go-to-market strategy development
- Experience with customer journey mapping and lifecycle marketing
- Familiarity with marketing dashboards and ROI reporting
- Experience working in a fast-paced, high-growth technology company
Benefits
- Comprehensive medical, dental, and vision coverage
- 401(k) with company match
- Generous paid time off and company holidays
- Professional development and career growth opportunities
- Collaborative and innovative work environment
- Opportunity to make a meaningful impact at a growing global software company
Company Overview