Note: The job is a remote job and is open to candidates in USA. iHerb is a leading eCommerce platform dedicated to health and wellness products. They are seeking a Growth Marketing Manager for the EU to lead paid acquisition and performance media growth across key EU markets, focusing on efficient customer acquisition and performance optimization.
Responsibilities
- Manage paid media campaigns across global and EU-specific performance platforms, including Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other relevant regional paid media platforms
- Optimize campaigns against business goals including new customer acquisition, revenue, ROAS, CAC, LTV, contribution margin, conversion rate, and payback period
- Develop budget allocation strategies across markets, channels, campaigns, audiences, and funnel stages based on performance, incrementality, and growth potential
- Lead performance creative testing across paid social, search, display, app, and regional media platforms
- Partner with creative teams to develop, test, and iterate performance assets, including static ads, short-form video, UGC-style creative, localized messaging, promotional creative, landing page concepts, and app install assets
- Build and manage structured testing roadmaps for audiences, bidding strategies, campaign structures, creative concepts, offers, landing pages, and platform-specific optimization tactics
- Analyze campaign performance by market, channel, audience, creative, product category, device, and customer segment to identify opportunities for scale and efficiency
- Lead measurement efforts across attribution, incrementality, media mix insights, geo testing, holdout testing, lift studies, cohort analysis, and LTV-based optimization
- Work with analytics and data science partners to improve performance reporting, attribution accuracy, incrementality measurement, and decision-making frameworks
- Evaluate platform-reported performance against internal measurement, incrementality, and business-level outcomes
- Manage relationships with media platforms, regional paid media partners, and performance agencies to drive improved campaign performance and access to beta opportunities
- Monitor performance trends, auction dynamics, competitive intensity, CPM/CPC/CVR shifts, and platform changes across EU markets
- Communicate performance results, insights, risks, and recommendations to leadership and cross-functional stakeholders
Skills
- Experience in performance marketing, growth marketing, paid media, or digital acquisition, preferably in eCommerce, marketplace, retail, consumer technology, subscription, beauty, health and wellness, or mobile app businesses
- Hands-on experience managing paid media campaigns across multiple EU markets
- Deep platform expertise across major global paid media channels, including Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads
- Experience with EU-specific performance platforms, or similar regional paid media channels
- Strong understanding of paid search, paid social, app acquisition, display, retargeting, shopping campaigns, feed-based advertising, and marketplace media
- Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels
- Strong analytical skills with experience measuring CAC, ROAS, LTV, payback period, conversion rate, retention, contribution margin, and cohort performance
- Experience with incrementality measurement, including geo tests, conversion lift studies, holdout tests, matched market tests, or media mix modeling inputs
- Strong understanding of attribution limitations, platform-reported bias, privacy changes, signal loss, and measurement tradeoffs
- Experience building creative testing frameworks and translating performance data into actionable creative recommendations
- Proven experience as a hands-on performance marketer with deep expertise in paid media platforms, regional EU media ecosystems, creative testing, campaign optimization, and incrementality-based measurement
- Ability to assess creative performance by hook, message, offer, format, audience, localization, and funnel stage
- Highly analytical, comfortable managing large budgets, and experienced in adapting performance strategies across diverse EU markets
- Professional fluency or native-level fluency in English required
- Professional fluency or native-level fluency in German, French, Italian, Polish or other European languages strongly preferred
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred
- Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms
- Experience with ecommerce marketing operations platforms & tools
- Bachelor's Degree in Business or related field preferred
Benefits
- Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs and may enroll in our company’s 401(k) plan.
- Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies.
- Employees will enjoy paid holidays throughout the calendar year.
- Hired applicant may be awarded Restrict Stock Units and receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies.
Company Overview
iHerb is on a mission to make health and wellness accessible to all. It was founded in 1996, and is headquartered in Irvine, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.iherb.com.