Note: The job is a remote job and is open to candidates in USA. Intelligems is seeking a Growth Marketing Manager to drive the company's growth through innovative marketing strategies. The role involves owning and scaling the growth marketing engine, optimizing conversion funnels, and leveraging AI to enhance marketing efforts.
Responsibilities
- Own and scale the growth marketing engine
- Build a predictable engine that converts brand awareness into qualified pipeline and self-serve installs, with success measured on signups, demos, trial-to-paid conversion, and first-90-day customer outcomes
- Drive strategy and execution across paid acquisition, SEO, AEO/GEO and the marketing website, and own the reporting and analytics that explain how each is performing
- Optimize the full conversion funnel, from website visitor to self-serve customer or qualified sales pipeline, with relentless focus on conversion rate optimization at every stage
- Manage the growth marketing budget with clear ROI targets and efficient capital allocation across channels
- Execute and iterate hands-on
- Roll up your sleeves on paid campaign architecture, audience segmentation, and bid strategy
- Own the conversion layer of the marketing website and landing pages: conversion rate optimization, CTA and form testing, install and demo flows, and messaging iteration
- Drive AEO and SEO investment and strategy, building durable organic channels alongside performance channels, and build the system that helps every team think AEO-first
- Build, test, and iterate on growth loops from acquisition through to inside the product, in close collaboration with Growth Product
- Own the strategy, tooling, and tracking behind a programmatic, AI-assisted content engine designed to compound SEO and AEO performance, the kind of system that can meaningfully multiply our content output
- Build the shared stack, voice, and goals that let multiple contributors across Growth, GTM, and Customer Success produce content from the same playbook, and instrument the tracking to monitor progress against those goals
- Produce high-impact content yourself where it matters: surface recurring questions from support and social and repurpose what already works
- Build and scale customer referral engine(s) that tap into how merchants naturally talk about us, from incentive design to measurement and optimization
- Scout, pilot, and scale emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results
- Use AI to surface high-intent advocates, personalize outreach at scale, and translate referral and channel performance into landing page and post-click conversion experiments
- Establish the growth analytics and reporting infrastructure (tracking, attribution modeling, and leadership dashboards) that gives everyone clear, trusted visibility into pipeline quality, channel efficiency, and attribution
- Make fast, data-informed decisions with good-but-not-perfect data; proactively identify what's working, kill what isn't, and double down with conviction
- Treat the growth marketing function like a software product: build automations, workflows, and internal agents that multiply throughput, and use AI tools across research, content, personalization, ops, reporting, and competitive intelligence
Skills
- Full-funnel growth instincts: Working knowledge of paid acquisition channels (SEM, paid social, etc.) and a strong grasp of full-funnel growth strategy across paid, organic, and product-led channels
- AI-native in practice, not theory: You use AI tools as a consistent, habitual part of your daily workflow (to accelerate briefs, copy, program design, research, and analysis), and you're building toward systematizing those habits across a team
- Hands-on technical comfort: You can set up tracking and attribution infrastructure, build and iterate on landing pages without waiting on engineering, and build your own data models without needing someone else to create a dashboard for you
- SEO/AEO depth: Hands-on AEO or GEO experience, or a strong intuition for how AI models surface and cite brand content
- Experimentation rigor: Experience running a structured experimentation program with clear hypotheses and documented learnings
- Bias toward shipping: You believe a working prototype today beats a polished deck next week, and you communicate clearly, operate independently, and don't wait to be told what to do
- 3+ years of experience in growth, marketing, or GTM roles at high-growth B2B SaaS startups
- Strong content and communication skills, with the ability to create compelling, clear, customer-centric messaging across multiple channels
- Comfort working with structured and unstructured data: cleaning, transforming, and piping it into useful workflows
- Entrepreneurial mindset: self-starter, no ego, curious, and comfortable navigating ambiguity and wearing multiple hats in a fast-paced startup environment
- Shipped AI-powered marketing tools, internal agents, or growth infrastructure
- Deep expertise in AEO, GEO, SEO, or AI search marketing
- Familiarity with Shopify or the e-commerce ecosystem
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Matching
- Paid Time Off (PTO)
- Paid Holidays
- Sick Leave
- Remote Work
- Professional Development
- Parental Leave
Company Overview