Note: The job is a remote job and is open to candidates in USA. LeadVenture is looking for a Growth Marketing Manager to own the strategy, execution, and performance of revenue-driving campaigns for a portfolio of brands. This role involves aligning with various teams to ensure a coordinated customer experience throughout the entire journey, with a strong focus on driving pipeline outcomes.
Responsibilities
- Partner with marketing leadership to turn GTM priorities into clear campaign strategies and focus areas
- Identify opportunities to improve pipeline and conversion within your assigned segments
- Recommend where to focus based on performance data and business goals
- Form and test hypotheses to improve engagement, conversion, and pipeline generation
- Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
- Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
- Own segmentation, messaging, and channel mix across the customer journey
- Lead alignment across Marketing, Sales, BDR, and channel teams on strategy, targets, and execution
- Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
- Make sure campaigns launch with clear ownership, timelines, and alignment
- Own timelines, briefs, and coordination across creative and channel execution
- Make sure all assets and messaging match your target segments and campaign strategy
- Move things forward by identifying and clearing bottlenecks across teams
- Track campaign performance across the full funnel from engagement to pipeline to revenue
- Run regular performance reviews and drive optimization decisions
- Use data to sharpen strategy and improve outcomes over time
- Continuously improve targeting, messaging, and channel effectiveness
- Bring partner and OEM channels into campaign strategy where it makes sense
- Expand reach and drive pipeline through co-marketing programs
Skills
- 4 to 7 years in demand generation, campaign management, or growth marketing
- Hands-on experience building and executing multi-channel B2B campaigns
- Strong understanding of funnel metrics, segmentation, and conversion
- Experience working closely with Sales, BDR, and cross-functional teams
- Data-driven with a clear focus on pipeline and revenue impact
- Working knowledge of marketing automation, ABM or intent platforms, and outbound or data tools
Company Overview
Fueling Dealer Growth LeadVenture's technology platforms power over 40,000 dealers. It was founded in 2020, and is headquartered in Wilsonville, Oregon, USA, with a workforce of 1001-5000 employees. Its website is https://www.leadventure.com/.