Note: The job is a remote job and is open to candidates in USA. Brightside Health delivers life-changing virtual mental healthcare to everyone who needs it. We are looking for a Growth Marketing Creative Producer to fuel our performance marketing engine with high-quality, insight-driven creative, partnering closely with the performance growth marketing and creative teams to produce effective assets that resonate with our audience.
Responsibilities
- Analyze the performance of existing creative to understand what is working and not working in the market
- Track competitor messaging and creative trends across the behavioral health and broader DTC healthcare landscape
- Mine intake data and free-text fields for language, pain points, and patterns that can directly inform creative
- Stay plugged into social media trends and platform shifts (TikTok, Instagram, Reels, etc.) to spot what’s resonating in real time
- Build and refine audience archetypes, personas, and segments to guide performance marketing direction
- Translate research and audience insights into creative briefs and concepts
- Produce a steady cadence of 5–10 new assets per week across formats including video, UGC-style content, static, and more
- Use AI tools and other modern production tools to move fast without sacrificing quality
- Manage multiple deliverables at once, prioritizing based on performance data and business needs
- Partner with performance marketing to test, iterate, and double down on what’s working
Skills
- 3+ years focused on content marketing specifically, including hands-on experience overseeing organic social and other owned content channels
- Bring a pragmatic mindset, caring more about performance and resonance than polish for polish's sake
- Roll up your sleeves as a genuine doer who gets things done
- Use AI and other modern tools to produce creative work efficiently
- Stay genuinely curious about people, including what motivates them, what resonates with them, and why
- Bring hands-on creative production experience, such as video editing or content creation
- Lean on data to guide creative decisions, pulling insights from surveys, intake data, and performance metrics
- Manage complexity across multiple projects and formats while thriving in a fast-paced environment
- Care deeply about mental health and feel energized by mission-driven work that actually changes lives
- Social media power user with a pulse on trends
Benefits
- A competitive salary and a performance-based bonus model
- Stock options so you have equity
- Fully paid for comprehensive health care (medical, dental, vision)
- Pet Insurance
- Life Insurance & Short / Long Term Disability
- 401k Plan
- Unlimited PTO and sick leave
- Paid Parental Leave
- Work remotely and whatever schedule works best for you
- Additional memberships and perks
Company Overview