Note: The job is a remote job and is open to candidates in USA. Wine.com is the nation’s leading online wine retailer, connecting millions of customers with the world’s finest wines. They are seeking a Growth Marketing Associate to manage and optimize paid search campaigns while contributing to a collaborative acquisition team.
Responsibilities
- Own and optimize paid search campaigns (brand, non-brand, Shopping, and Performance Max) across national and regional efforts
- Manage Google Merchant Center feeds — structure, optimization, and troubleshooting
- Build and iterate on campaigns with a test & learn mindset: copy, bids, audiences, match types
- Leverage value-based bidding and offline conversion data to optimize toward business outcomes — efficient revenue, margin, and customer LTV growth
- Partner with CRM, Product, and Engineering on first-party audience strategies and feed quality
- Monitor performance daily; build and maintain dashboards in enterprise reporting tools
- Collaborate cross-channel with the broader Digital Acquisition team on full-funnel strategy
Skills
- Hands-on experience with Google Ads, Google Merchant Center, Shopping, and Performance Max
- 2–4 years of paid search / SEM experience with hands-on Shopping and Performance Max campaign management
- Ecommerce or retail vertical experience
- Google Merchant Center and feed management experience
- Bachelor's degree
- Comfortable with data: pulling reports, managing spreadsheets, connecting performance signals to business impact, and knowing when numbers are telling the truth
- Building AI-powered workflows and automations in a marketing context
- Adaptable to privacy changes, platform shifts, and algorithm updates
- Attention to detail
- Adobe Analytics experience
- Paid social experience (Meta, TikTok, etc.)
- Search Ads 360 experience
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