Note: The job is a remote job and is open to candidates in USA. CookUnity is a unique platform that connects people with chefs, delivering 50 million meals annually. The Growth Analyst for Offline Media will play a crucial role in executing and optimizing brand-building strategies across various offline media channels, working closely with senior leaders to enhance campaign performance.
Responsibilities
- Execute day-to-day campaign management across CookUnity's offline media channels including Linear TV, CTV, Online Video, Radio, Streaming Audio, and Podcasts
- Support media planning, budget allocation, and pacing oversight; monitoring performance daily and flagging risks or opportunities to senior leadership
- Own campaign trafficking, creative asset management, and quality assurance to ensure campaigns launch correctly and run smoothly
- Build and maintain performance dashboards that track key metrics (impressions, CPM, CPV, reach, frequency, brand lift) with accuracy and clarity
- Execute structured testing plans developed by senior team members from creative rotation to daypart optimization to audience targeting experiments
- Collaborate with agency partners on campaign setup, optimization requests, and performance reporting
- Support development of media recommendations by conducting competitive analysis, audience research, and channel performance deep-dives
- Help build measurement frameworks by pulling data, reconciling discrepancies, and contributing to weekly/monthly reporting cycles
- Stay current on offline media industry trends, platform updates, and emerging channels bringing fresh ideas and learning opportunities to the team
- Work cross-functionally with Creative, Analytics, and other channel teams to ensure brand consistency and accurate tracking
Skills
- 2-4 years of experience in media planning, digital marketing, or growth marketing roles ideally with some exposure to offline channels (TV, CTV, Audio, Podcasts)
- Advanced English skills
- Analytical foundation with strong Excel skills and comfort working with data you can build clean dashboards, spot trends, and diagnose performance issues
- Demonstrated interest in media measurement and attribution you may not have deep MMM experience yet, but you're eager to learn how brand campaigns drive business outcomes
- Detail-oriented and organized you manage multiple campaigns and vendors without dropping threads, and you proactively flag issues before they become problems
- Comfortable with ambiguity and fast-paced environments you thrive when given ownership of discrete projects and can figure things out independently
- Strong communication skills you can synthesize complex data into clear insights for both technical and non-technical stakeholders
- Intellectually curious and commercially minded you want to understand not just what happened, but why it happened and what to do next
Benefits
- Get paid in USD
- Work remotely: design the life that you want
- Enjoy 15 days of vacation each year from the start date
- 16 fully paid Argentinean holidays
- Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
- 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
- Paid Family leave
- Compassionate Leave: 3-5 days each time the need arises
- Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
- Personalized English coach
Company Overview
CookUnity is a meal subscription and delivery platform that connects private chefs with consumers. It was founded in 2015, and is headquartered in Brooklyn, New York, USA, with a workforce of 501-1000 employees. Its website is http://www.cookunity.com.