Note: The job is a remote job and is open to candidates in USA. Crawford Group is revolutionizing how marketing gets done by providing expert marketing solutions. The Global Experience Marketing Manager will design and execute high-impact experiences tailored for C-level executives, focusing on brand experience, event planning, and fostering meaningful connections.
Responsibilities
- Serve as a lead contributor to our clients overall C-level experience strategy development and design across all programs and initiatives company-wide including our clients proprietary events (INSIGHT, CONVERGE, ALS), third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, internal employee events and more
- Act as a key decision-maker on C-level experience strategy — identifying how audiences engage with our clients across touchpoints to drive deeper interest and engagement
- Establish C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
- Ensure C-level brand experience programs are integrated into broader marketing campaigns and aligned to business KPIs and pipeline goals
- Develop, design, and execute innovative C-level brand experience activations including proprietary conferences, exclusive events, private dinners, and curated engagements that drive brand awareness, lead generation, pipeline growth, and thought leadership positioning
- Design customer-centric interactions that reflect our clients core values and showcase the company’s expertise, leveraging storytelling, digital campaigns, and strategic partnerships
- Drive C-level brand experience opportunities that empower sales teams to engage prospects and partners meaningfully
- Lead end-to-end planning and production of large- and small-scale B2B C-level experiences including venue sourcing, technical production, creative design, agency management, speaker programming, agendas, hospitality, and on-site activations
- Drive creative ideation and execution with internal and external partners, continuously raising the bar for engagement and impact
- Ensure production excellence at every step while setting high benchmarks for quality and innovation
- Own project plans including milestones, timelines, resource allocation, and associated deliverables
- Manage $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
- Negotiate costs with agencies and production vendors; oversee contracts, POs, invoices, and legal/finance coordination
- Maintain accuracy and transparency of budgets, reporting on spend and performance
- Ensure compliance with company risk and governance guidelines
- Lead cross-functional collaboration across Sales, Product, Marketing, Customer Support, Executive Leadership and agency partners to deliver high-quality programs that drive business outcomes and elevate the customer experience
- Communicate C-level brand experience strategy and program details clearly to internal stakeholders
- Manage vendor relationships including selection, contracting, load-in, on-site execution, and performance standards
- Regularly update marketing leadership on trends, metrics, performance insights, and strategic direction
Skills
- 10+ years of experience in designing and executing high-impact experiences tailored for C-level executives
- Proven track record in brand experience design, event planning, and the full-scale production of executive-level engagements
- Ability to develop and implement innovative, immersive experiences that resonate with C-level executives and align with clients' strategic objectives
- Experience in fostering meaningful connections, driving engagement, and showcasing expertise in data management and cloud solutions
- Blend of creativity, strategic thinking, operational rigor, financial discipline, and multitasking ability in a fast-moving environment
- Experience shaping strategy and creative vision for C-level executive experiences program
- Ability to design and deliver transformative experiences that resonate with C-level decision-makers
- Experience curating meaningful touchpoints across proprietary events, major third-party tradeshows, EBCs, Partner Events, Field Marketing initiatives, Global Sponsorships, and more
- Experience collaborating closely with cross-functional teams and agency partners to craft high-impact programs
- Strategic focus on acquiring new customers, strengthening relationships with existing ones, and building strong connections with C-level executives
- Ability to design innovative, customer-centric interactions that reflect core values and showcase expertise in data management and cloud solutions
- Experience amplifying brand through storytelling, digital campaigns, events, and strategic partnerships
- Ability to oversee every stage of the C-level experience lifecycle, including discovery, design, development, delivery, post-event reporting, and budget reconciliation
- Experience managing end-to-end project timelines, financials, creative production, fabrication, and vendor execution
- Experience serving as a lead contributor to overall C-level experience strategy development and design across all programs and initiatives
- Ability to act as a key decision-maker on C-level experience strategy
- Experience establishing C-level brand experience goals, objectives, and priorities with business, marketing, and agency partners
- Experience ensuring C-level brand experience programs are integrated into broader marketing campaigns and aligned to business KPIs and pipeline goals
- Experience developing, designing, and executing innovative C-level brand experience activations
- Ability to drive C-level brand experience opportunities that empower sales teams
- Experience leading end-to-end planning and production of large- and small-scale B2B C-level experiences
- Experience driving creative ideation and execution with internal and external partners
- Ability to ensure production excellence at every step while setting high benchmarks for quality and innovation
- Experience owning project plans including milestones, timelines, resource allocation, and associated deliverables
- Experience managing $500k+ budgets, ensuring financial accuracy, accountability, and ROI tracking
- Ability to negotiate costs with agencies and production vendors; oversee contracts, POs, invoices, and legal/finance coordination
- Experience maintaining accuracy and transparency of budgets, reporting on spend and performance
- Experience ensuring compliance with company risk and governance guidelines
- Experience leading cross-functional collaboration across Sales, Product, Marketing, Customer Support, Executive Leadership and agency partners
- Ability to communicate C-level brand experience strategy and program details clearly to internal stakeholders
- Experience managing vendor relationships including selection, contracting, load-in, on-site execution, and performance standards
- Experience regularly updating marketing leadership on trends, metrics, performance insights, and strategic direction
- Demonstrated experience leading C-level experience strategy and execution across large-scale proprietary events, third-party tradeshows, partner marketing and specialty marketing areas
- Proven ability to design experiences aligned to the customer journey, sales engagement, and pipeline targets
- Strategic thinker with strong business acumen and ability to distill complex information into impactful experiences
- Strong executive presence with experience supporting C-level stakeholders and executive audiences
- Highly proactive, innovative, organized, and detail-oriented leader capable of managing multiple projects simultaneously
- Experience managing cross-functional teams, agency partners, and developing others
- Data-driven mindset with the ability to measure impact, optimize programs, and demonstrate ROI
- Exceptional verbal and written communication skills with the ability to build relationships and influence senior stakeholders and C-level executives
- Strong financial management skills and experience managing large budgets
- Ability to thrive in dynamic, ambiguous, and high-pressure environments
- Creative, entrepreneurial, and always seeking new ideas to elevate experiential impact
- Strong problem-solving skills and calm under pressure during live activation execution
- US Pacific Time Zone is of strong preference
Benefits
- Benefits available if eligible
- W-2 consultant
Company Overview