Note: The job is a remote job and is open to candidates in USA. Pavago is a fast-growing marketing agency specializing in performance-driven campaigns for home service businesses. They are seeking a hands-on Full Stack Engineer to develop internal tools, integrate AI into marketing workflows, and enhance the agency's operational efficiency across ad platforms and CRM systems.
Responsibilities
- Build and deploy internal tools using Next.js, React, and Python
- Develop marketing dashboards, reporting systems, and operational tools
- Replace manual workflows with scalable, automated solutions
- Implement and optimize Meta Pixel and Conversion API (CAPI)
- Ensure accurate event tracking, deduplication, and attribution
- Build pipelines connecting ad platforms → backend systems → dashboards
- Develop reporting systems that enable campaign optimization (ROAS, CPL, conversion quality)
- Apply AI to real marketing use cases such as: Ad copy and creative generation, Lead scoring and qualification, Campaign insights and reporting automation
- Work with APIs such as OpenAI and similar AI platforms
- Build AI systems embedded into live marketing and operational workflows
- Integrate and automate CRM systems such as GoHighLevel, Close CRM, HubSpot, or similar
- Build systems connecting lead capture → CRM → follow-ups → conversion tracking
- Implement automations including lead routing, pipeline management, and conversion syncing (offline events/CAPI)
- Ensure data consistency between ad platforms and CRM outcomes
- Ship quickly, test, and iterate based on real campaign data
- Collaborate with media buyers to solve campaign and operational bottlenecks
- Continuously improve systems that impact marketing performance and efficiency
Skills
- 4–6+ years of hands-on software engineering experience
- Strong full-stack skills (React / Next.js + Python)
- Proven experience building and deploying production-level tools and systems
- Experience working with APIs, webhooks, and automation systems
- Active use of AI tools in day-to-day work
- Hands-on experience working in marketing or ad tech environments (agency or performance marketing preferred)
- Experience implementing or working with Meta Pixel and/or Conversion API (CAPI), including event tracking, deduplication, and attribution
- Experience building dashboards or reporting systems for marketing campaigns (e.g., Meta Ads performance)
- Hands-on experience integrating and automating CRM systems (e.g., GoHighLevel, Close, HubSpot, or similar)
- Including lead capture, routing, pipeline management, and conversion tracking
- Experience connecting ad platforms with CRM systems for attribution and reporting
- Builder mindset with a strong bias toward execution
- Experience working in a performance marketing agency environment
- Familiarity with paid media metrics (ROAS, CPL, CAC, conversion rates)
- Experience with tools like Zapier, Make, or similar automation platforms
- Understanding of data pipelines and attribution challenges (e.g., iOS/privacy changes)
Company Overview
Pavago - Thinking Globally to Grow Locally 🌍 Welcome to Pavago, where the world is your talent pool. It was founded in 2022, and is headquartered in Meridian , Idaho, US, with a workforce of 11-50 employees. Its website is https://pavago.co.