Note: The job is a remote job and is open to candidates in USA. Fortis Media specializes in performance marketing for complex and highly regulated industries. They are seeking a Senior Performance Marketing Specialist to take ownership of paid media strategy and execution across multiple client accounts, focusing on improving campaign performance and contributing to agency growth.
Responsibilities
- Develop client-specific paid media strategies and lead end-to-end campaign delivery across Meta, TikTok, and other relevant channels
- Build campaign structures, audience strategies, budget plans, and testing roadmaps
- Run and measure A/B tests to improve campaign performance and achieve campaign goals
- Monitor live campaign performance and implement data-driven optimizations across targeting, creatives, placements, bids, and budgets
- Interpret campaign data into actionable insights, recommendations, and optimization plans
- Ensure accurate conversion tracking, campaign measurement, and forecasting processes
- Lead reporting and forecasting while turning performance data into clear next steps
- Advise on creative direction based on campaign performance, platform best practices, and business objectives
- Collaborate with the Digital Account Strategist to support client success and account growth
- Make proactive pivots to campaign strategy based on performance data, market trends, and expertise
- Participate in client meetings and support proposals or sales conversations
- Improve internal processes, SOPs, reporting systems, and workflows
- Contribute expertise to proposals by defining realistic scopes and effective solutions for prospective clients
Skills
- 5+ years of hands-on paid media experience, ideally within an agency environment
- Strong expertise with Meta Ads and TikTok Ads
- Knowledge of DSP and Programmatic Advertising
- Proven ability to plan, strategize, lead, and execute campaigns end-to-end
- Strong understanding of campaign optimization, attribution, reporting, forecasting, conversion tracking, UTM structures, and naming conventions
- Experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Experience with ad performance tracking tools such as Keitaro
- Proven experience with campaign cloaking
- Ability to QA tracking, diagnose delivery issues, and confidently explain measurement methodologies
- Strong analytical skills with the ability to turn data into actionable recommendations
- Experience working directly with clients and managing stakeholder relationships
- Ability to provide creative direction and collaborate effectively with designers and creative teams
- Experience making proactive campaign adjustments based on performance data
- Fluent English communication skills
- Experience working in iGaming or other highly regulated industries and willingness to continue working in these sectors
- Knowledge of purchasing and setting up advertising accounts when needed
- Ability to migrate campaigns and advertising accounts between business managers and platforms
- Experience with Google Ads
- Experience with Snapchat Ads
- Experience with Amazon Ads
- Knowledge or experience with Progressive Web Apps (PWA)
Benefits
- Full-time, fully remote position
- 20 days of paid vacation annually
- 1 personal day every quarter
- Fully paid workation once per year
- Choice of public holidays based on either your home country or Lithuania
- Opportunity to join the team in Vilnius for onboarding and build strong relationships
- Work with large budgets, complex campaigns, and ambitious clients in fast-moving industries
- Long-term role as a fully integrated member of the Fortis Media team
Company Overview
Jobrack is an online platform to provide jobs to the community. It was founded in 2016, and is headquartered in London, England, GBR, with a workforce of 11-50 employees. Its website is https://jobrack.eu.