Note: The job is a remote job and is open to candidates in USA. Carrum Health is a health tech company focused on transforming the healthcare system to enhance patient experiences. The Engagement Marketing Manager will serve as a strategic partner, connecting member engagement and employer relationships to build impactful marketing programs that drive utilization and demonstrate value.
Responsibilities
- Own employer marketing strategy — partner closely with Client Success to support HR and benefits leaders with data-backed activation strategies that drive awareness, registrations, and engagement. You'll be the marketing lead for a portfolio of employer clients
- Turn data into direction — use behavioral signals, engagement trends, and population insights to inform campaign strategy and identify the highest-impact opportunities
- Shape and orchestrate campaigns — define audience, messaging, and channel approach, then partner with Content and Automation teams to bring programs to life
- Connect marketing to the member journey — ensure programs move people from awareness through enrollment and into active use, reducing friction at every step
- Drive precision marketing — reach the right members at the right moment using targeted campaigns, geo-based strategies, and service-specific messaging
- Optimize through collaboration — work across Automation, Data, Content, Product, and Care teams to test, learn, and improve continuously
- Make performance meaningful — translate campaign results into clear insights that connect marketing activity to registrations, engagement, and member outcomes
- Build for scale — identify what's working and help codify it into repeatable playbooks that can be applied across clients and populations
- Support growth initiatives — bring the member and employer perspective into new product launches and partner integrations
Skills
- 5+ years of strategic marketing experience in a complex, multi-stakeholder environment — B2B2C experience is strongly preferred
- A bias toward outcomes, not activity — you measure yourself by engagement, activation, and ROI, not impressions and sends
- Data fluency — you're comfortable working with behavioral and utilization data to identify trends, segment audiences, and inform strategy
- Stakeholder credibility — you've influenced risk-averse decision-makers with data-backed recommendations and the confidence to guide — not just inform — decisions
- A practical AI toolkit — you use AI to move faster and think sharper, not as a novelty
- Cross-functional instincts — you don't just keep people informed. You align, collaborate, and move work forward together
- Intellectual curiosity — you stay current on shifts in consumer behavior, emerging channels, and the broader landscape of employer-sponsored benefits
- A builder's mindset — you're energized by ambiguity, comfortable operating without a complete roadmap, and skilled at creating momentum in complex environments
Benefits
- Equity
- An annual bonus
- Stock option plan
- Flexible schedules and remote work
- Chicago and San Francisco offices available
- Self-managed vacation days, within reason
- Paid parental leave
- Health, vision, and dental insurance
- 401K retirement plan
Company Overview
Carrum Health is a value-based centers of platform that ensures patients receive quality and less expensive care. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 51-200 employees. Its website is https://www.carrumhealth.com.