Note: The job is a remote job and is open to candidates in USA. Hims & Hers is the leading health and wellness platform, on a mission to help the world feel great through the power of better health. They are seeking an Employer Brand Program Manager to lead and evolve their employer brand strategy, ensuring a compelling narrative that attracts top talent while managing content creation and partnerships across various teams.
Responsibilities
- Own and evolve the Hims & Hers employer brand strategy, ensuring a clear, differentiated narrative that resonates with top talent across key functions
- Lead content creation as a core pillar of the role, developing high quality, insight driven content across channels including social, careers site, campaigns, and recruiting materials
- Partner closely with Recruiting, Marketing, Communications, and business leaders to translate company priorities into compelling talent narratives
- Build and manage an always-on content engine that highlights our people, mission, and impact in a way that feels authentic and distinctive
- Develop targeted campaigns for critical hiring areas, especially technical and product roles, aligned to business priorities
- Actively explore and experiment with AI and data tools across employer brand, uncovering talent audience insights, monitoring candidate sentiment, and analyzing competitor positioning, always pushing toward step-change impact and not just efficiency gains
- Elevate and continuously improve the careers site experience, ensuring it reflects our brand, values, and opportunities with clarity and depth
- Define and activate our social strategy for talent, including organic and paid approaches across key platforms
- Enable recruiters and hiring leaders with tools, messaging, and content that strengthen how we represent Hims & Hers in every candidate interaction
- Partner with People and leadership teams to surface and amplify real stories from across the company
- Establish and track clear metrics to measure brand awareness, engagement, and impact on hiring outcomes, using insights to continuously refine the strategy
Skills
- 5+ years of experience in employer brand, content, or talent marketing roles, ideally within high growth or tech driven companies
- Exceptional content creation skills with a strong point of view on what makes storytelling effective across formats and channels
- Demonstrated curiosity and hands-on experience with AI tools, with a track record of pushing beyond basic use cases to find new ways technology can elevate strategy, content, and candidate experience
- Proven ability to translate complex company narratives into clear, compelling, and differentiated messaging
- Strong cross-functional partnership skills with experience working closely with recruiting, marketing, and senior stakeholders
- Experience building or scaling employer brand programs, including campaigns, content strategies, and careers site optimization
- High level of ownership and accountability, with the ability to operate independently and drive initiatives end-to-end
- Analytical mindset with experience using data to inform strategy and measure impact
- Strong judgment and taste, with a focus on quality, consistency, and authenticity in how the brand shows up
- Comfort operating in a fast-paced, evolving environment where priorities can shift quickly
Benefits
- Competitive salary & equity compensation for full-time roles
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental & vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching contribution
- Offsite team retreats
Company Overview
Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.hims.com.