Note: The job is a remote job and is open to candidates in USA. Thriving Brands is a fast-growing Consumer Packaged Goods (CPG) company in the personal care space. They are seeking an Ecommerce Marketing Manager to lead strategy and execution for their Global Amazon and US Walmart ecommerce business, focusing on driving profitable growth and managing ecommerce budgets.
Responsibilities
- Develop and execute the ecommerce growth strategy for Amazon (1P Vendor Central & 3P Seller Central in the US and UK), Walmart.com, and other omnichannel retailers as needed
- Define long-term growth plans, annual goals, and KPIs for the ecommerce channel
- Provide insights and reporting to leadership using data platforms and ecommerce analytics tools
- Evaluate portfolio mix, profitability, and margin enhancement opportunities across the ecommerce channel
- Own ecommerce budgets across trade, retail media, and promotional investments, ensuring ROI-driven decision making
- Lead the Amazon vendor relationship, including preparation for and participation in Annual Vendor Negotiations
- Oversee ecommerce agencies to plan and execute media strategy, deal events, and performance optimization
- Provide promotional planning and analysis support including recommendations, inventory management, tracking and reporting during and post promotion
- Integrate eCommerce media with upper-funnel brand media to ensure consistent consumer experience throughout the funnel
- Oversee digital shelf syndication/accuracy and content development, ensuring best-in-class merchandising, SEO, and conversion
- Support new product launches and seasonal activations across ecommerce platforms
- Develop ongoing test & learn plan for content and eCommerce media assets, overseeing agency in executing optimizations
- In partnership with supply chain and finance, optimize day-to-day operations and forecasting for the Amazon business ensuring efficient inventory management and timely order fulfillment
- Support supply chain initiatives including chargebacks and shortages disputes and root causing, order processing and fulfillment issue resolution
Skills
- 5+ years of ecommerce marketing, account management, or digital commerce experience, ideally within CPG
- Experience working in a fast-paced small team, willing to tackle ambiguity, define process and routinely shift between strategy and hands-on execution
- Direct experience managing Amazon 1P Vendor Central business and 3P Seller Central business
- Experience working with external ecommerce agencies and leading execution through partners
- Strong analytical skills with the ability to translate data into actionable insights and strategy
- Financial acumen including forecasting, trade investment, and budget ownership
- Excellent communication, relationship-building, and cross-functional collaboration skills
- Familiarity with Walmart Media Connect and other Retail Media Networks strongly preferred
Benefits
- Performance bonus
- Comprehensive benefits and 401K
- Fully remote work environment with flexibility; no daily commute
Company Overview