Note: The job is a remote job and is open to candidates in USA. Starface is a company that transforms the experience of having acne into a joyful one through effective products. They are seeking a Director of Social Media Marketing to lead their social media strategy across various platforms, focusing on content planning and the integration of organic and paid social efforts.
Responsibilities
- Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
- Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
- Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
- Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
- Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
- Monitor social performance and translate insights into recommendations and next steps
- Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
- Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
- Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
- Manage external agency partners and ensure high-quality strategic output and execution
- Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
- Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
- Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
- Lead, mentor, and support two direct reports while helping elevate the overall social function
Skills
- You've spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
- You've worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
- You know TikTok and Instagram natively and understand how platform behavior evolves in real time
- You've built social strategies and reporting frameworks from scratch
- You have hands-on experience aligning organic and paid social teams in meaningful ways
- You know how to write briefs that creatives actually want to use
- You're equally comfortable thinking strategically and getting into executional details
- You've managed agencies and know how to get the best work out of external partners
- You can confidently collaborate with creative leadership while respecting creative ownership
- You're proactive, curious, collaborative, and genuinely excited by what's next in social culture
Benefits
- Access to high-quality health care options
- Access to a 401k with 5% employer match eligibility
- 4 weeks of vacation plus up to 20 paid holidays
- 12 weeks fully paid parental leave
- 5 days of pet-ernity leave for pet adoption
- Home office & internet supplement stipend
- Annual learning & development stipend
- Flexible Fridays, and Summer Fridays
- Fully remote work environment
Company Overview