Note: The job is a remote job and is open to candidates in USA. WEX Inc is a company that simplifies the business of running a business through smarter workflows and financial intelligence. They are seeking a Director of Product Marketing to transform and scale the Product Marketing function across a multi-segment portfolio, focusing on elevating product positioning, launching new products, and driving revenue impact.
Responsibilities
- Ensure product launches drive revenue — not shelfware
- Shift roadmap conversations from reactive feature development to market-informed strategy
- Elevate sales enablement from asset production to revenue acceleration
- Establish Product Marketing as a trusted strategic partner to Product and Sales leadership
- Own positioning, segmentation, and go-to-market strategy across Fuel, EV, Telematics, and OTR
- Ensure launches translate into measurable business outcomes, including pipeline creation, win-rate improvement, adoption acceleration, and retention impact
- Establish post-launch performance reviews and revenue accountability loops
- Identify whitespace and growth opportunities across segments
- Serve as the voice of the market in roadmap planning and investment discussions
- Introduce structured validation processes grounded in customer insight, usage data, and competitive intelligence
- Influence pricing, packaging, and portfolio tradeoffs to align with revenue strategy
- Partner with Sales leadership to define stage-specific enablement that improves deal velocity and close rates
- Shift the organization from reactive one-pager production to disciplined, outcome-driven sales motions
- Ensure sellers are equipped with differentiated narratives that resonate across segments
- Establish launch tiering, prioritization, and resource allocation frameworks to focus on highest-impact initiatives
- Define clear engagement models with Product, Sales, Marketing, and CX
- Build scalable processes that increase speed-to-market while maintaining strategic rigor
- Build and develop a high-performing PMM team capable of operating as strategic advisors
- Coach PMMs to deepen business acumen, executive presence, and cross-functional influence
- Foster a culture of accountability, insight-driven thinking, and ownership
Skills
- 10+ years of B2B Product Marketing experience in SaaS, fintech, mobility, or complex workflow platforms
- Experience owning or materially influencing revenue performance in a multi-segment B2B environment
- Proven track record building or evolving a Product Marketing function in an ambiguous or growth-oriented organization
- Demonstrated success turning launches into revenue performance
- Experience influencing executive-level stakeholders and shifting cross-functional behavior
- Deep understanding of complex sales motions and stage-based enablement strategy
- Strong business acumen and comfort engaging in portfolio tradeoffs, investment decisions, and revenue planning
- Ability to zoom out to shape strategy and zoom in to drive disciplined execution
- Experience operationalizing modern tools (including AI) to improve PMM velocity and insight generation
- Mobility, fleet, or transportation experience is a plus but not required
Benefits
- Commission under the terms of an applicable plan
- Quarterly or annual bonus based on their role and applicable plan
- Health, dental and vision insurances
- Retirement savings plan
- Paid time off
- Health savings account
- Flexible spending accounts
- Life insurance
- Disability insurance
- Tuition reimbursement
Company Overview
Wex is a financial technology service provider for fleet, travel and healthcare industries. It was founded in 1983, and is headquartered in Portland, Maine, USA, with a workforce of 5001-10000 employees. Its website is http://www.wexinc.com.