Note: The job is a remote job and is open to candidates in USA. Definium Therapeutics is a late-stage clinical biopharmaceutical company focused on developing accessible treatments in psychiatry. The Director, Patient & Digital Marketing will lead the development and execution of strategic marketing initiatives to support the launch of DT120, collaborating with various teams to ensure alignment with corporate goals.
Responsibilities
- Develop and execute patient / consumer marketing strategies and annual brand plans to support the successful launch and commercialization of DT120
- Manage key patient marketing initiatives across the product lifecycle, including pre-launch planning, audience segmentation, campaign execution, performance measurement, and optimization
- Drive digital patient engagement strategy, including branded and unbranded web experiences, CRM, social media, search, and other non-personal promotional initiatives
- Oversee the promotional review process (MLR/PRC) to ensure all patient-facing marketing materials are compliant with regulatory requirements
- Partner with Medical Affairs, Market Access, Patient Services, Sales, and cross-functional commercial teams to align patient engagement strategies with broader business objectives
- Direct external agency partners across creative, digital, media, analytics, and market research to deliver high-impact, ROI-driven initiatives within budget
- Translate patient, caregiver, and market insights into actionable strategies that strengthen engagement, differentiation, and launch readiness
- Support patient advocacy, congress, and community engagement initiatives that enhance awareness, education, and brand presence
Skills
- Bachelor's degree in Life Sciences, Marketing, Business, Communications, or related discipline; advanced degree preferred
- Minimum 10 years industry related experience required
- Experience in patient / consumer marketing, digital marketing, and product launch support within pharmaceutical, biotech, or healthcare industry
- Deep understanding of pharmaceutical regulations governing patient / consumer promotion and digital communications
- Experience with branded and unbranded patient / consumer marketing required
- Proven ability to lead initiatives and influence cross-functional teams in a matrixed environment
- Proficiency in analyzing market trends, competitive intelligence, patient insights, and campaign performance to inform strategic decision-making
- Skilled in cross-functional collaboration; intellectually curious, solutions-oriented, and effective at communicating and socializing strategic recommendations
- Launch experience in the U.S. pharmaceutical market required
- Experience with digital engagement platforms, CRM, web strategy, social media, and non-personal promotion required
- Ability to synthesize complex clinical, market, and customer data into actionable strategies
- Strong presentation skills and ability to influence senior, cross-functional, and agency stakeholders
- Ability to travel as required; average 10–20%, with higher travel during key launch periods
- Experience in CNS / psychiatry, specialty pharmaceutical, or complex treatment categories
- Experience with REMS products or novel treatment delivery models
Benefits
- 100% paid health benefits including Medical, Dental and Vision for you and your dependents
- 401(k) program with company match and vesting after the turn of the first month after your start date
- Flexible time off
- Generous parental leave and some fun fringe perks!
Company Overview