Note: The job is a remote job and is open to candidates in USA. Scout Global is a fast-growing AI security company seeking a Director of Product Marketing to build and lead their Product Marketing function. This role involves defining positioning, shaping go-to-market strategy, enabling sales, and translating complex AI and security capabilities into compelling customer value.
Responsibilities
- Establish the product marketing discipline, processes, and operating cadence from scratch
- Define positioning, messaging, and value propositions across products and customer segments
- Develop the company’s product narrative and category story
- Create and maintain core messaging frameworks and competitive differentiation
- Lead go-to-market planning and execution for product launches and feature releases
- Partner with Product, Sales, and Leadership to align roadmap with market opportunities
- Define target personas, use cases, and buying journeys
- Drive adoption, pipeline generation, and product usage through strategic campaigns
- Convert complex AI and security functionality into clear, differentiated messaging
- Develop technical content including: Product positioning and solution briefs, Architecture diagrams and technical documentation, Whitepapers and technical blogs, Demo narratives and use-case storytelling
- Build and maintain sales enablement assets, including: Pitch decks, Battlecards, Competitive intelligence, ROI and value messaging
- Train sales teams on messaging, positioning, and product capabilities
- Support strategic deals and customer conversations when needed
- Monitor the competitive landscape across AI, cybersecurity, and enterprise security platforms
- Identify market trends, customer needs, and emerging threats
- Inform product and leadership decisions with actionable insights
- Help define the company’s category positioning in AI security
- Support executive visibility through technical content and messaging
- Collaborate on analyst relations, conference messaging, and industry positioning
Skills
- 10+ years of experience in Product Marketing, Solutions Marketing, or Technical Marketing
- Experience marketing technical products in one or more of the following: AI / Machine Learning OR Cybersecurity Experience (Ideal industries are AI Security, DLP or SASE)
- Demonstrated experience building or scaling product marketing in a startup or high-growth environment
- Strong ability to translate complex technical concepts into clear business value
- Experience leading product launches and go-to-market initiatives
- Excellent written and verbal communication skills
Company Overview
Winners: Best Start-Up Agency – The Global Recruiter Awards 2025. Scout Global was founded to revolutionise hiring within early to mid-stage start-ups. It was founded in 2024, and is headquartered in London, GB, with a workforce of 2-10 employees. Its website is https://scout-global.com.