Note: The job is a remote job and is open to candidates in USA. Buyerlink is looking for a hands-on performance marketing leader to own and scale paid social and native advertising for their Home Services business. This role involves setting strategy, building and optimizing campaigns, and creating a scalable growth model across Buyerlink’s broader portfolio.
Responsibilities
- Own paid social & native display advertising for the Home Services vertical
- Build and scale Buyerlink’s paid social capability
- Own channel economics and investment
- Build a rigorous experimentation program
- Strengthen measurement and attribution
- Integrate AI into the paid media workflow
- Lead cross-functional execution
- Own paid social and native advertising strategy for Buyerlink’s Home Services vertical, with Meta as the primary platform
- Build, launch, manage, and optimize campaigns across Facebook, Instagram, native, display, and emerging social platforms
- Increase qualified lead volume while improving CPL, CAC, ROAS, lead acceptance, contact rates, revenue, and margin contribution
- Create a disciplined testing program across creative, audiences, offers, landing pages, bidding, campaign structure, categories, and markets
- Partner with Creative, Product, Analytics, Engineering, Sales, Finance, and Home Services leadership to align media strategy with business priorities
- Strengthen measurement and reporting across Meta Pixel, Conversions API, offline conversions, CRM audiences, attribution, and downstream lead quality
- Use AI tools to improve campaign planning, research, creative iteration, analysis, forecasting, reporting, and experimentation speed
- Develop the paid social playbook, operating model, processes, and team structure needed to scale the channel across Buyerlink
- Share clear performance insights, risks, recommendations, and investment plans with senior leadership
Skills
- 7+ years of performance marketing experience, including substantial hands-on paid social ownership
- Deep expertise in Meta Ads Manager, including campaign setup, optimization, measurement, and scaling across Facebook and Instagram
- Experience in Home Services, local services, lead generation, marketplaces, or another high-volume performance marketing environment
- Strong understanding of local-market acquisition, service-area constraints, seasonality, consumer intent, and lead-quality economics
- Proven ability to manage meaningful paid media budgets and scale investment based on business performance
- Strong analytical skills and comfort working with performance data, financial metrics, attribution, and business KPIs
- Experience designing creative, audience, conversion, and market-testing programs
- Ability to translate campaign performance into clear insights, decisions, and recommendations for senior stakeholders
- High ownership, rigor, organization, and accountability
- Bachelor's degree in marketing, business, analytics, or a related field, or equivalent professional experience
Benefits
- Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
- Join forces with our diverse Global Community and connect with team members from all over the world.
- We offer a comprehensive extended health benefits package to ensure your total well-being.
- We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
- Enjoy delectable, complimentary lunches, and participate in exciting team events in-office
Company Overview