Note: The job is a remote job and is open to candidates in USA. DealerBuilt is a portfolio of automotive dealership SaaS brands seeking a Director of Marketing to drive brand, demand generation, and go-to-market strategy. This role is crucial for engaging dealerships, expanding market share, and communicating the value of DealerBuilt’s solutions.
Responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with DealerBuilt’s vision and growth objectives
- Lead brand positioning, messaging, and communications across all channels to ensure a consistent and compelling voice in the market
- Drive demand generation programs, including targeting, contact appending, digital marketing, campaigns, and account-based marketing to support sales pipeline growth
- Lead internal resource for design work and potentially an agency contractor for special needs
- Collaborate with and leverage Sales, Sales Operations, RevOps, Product, Success, and Solution Engagement teams to drive content, campaign ideas, accuracy and positioning of messaging, and insights to ensure marketing efforts are aligned with business goals
- Project management style focus for industry events to ensure execution and return on investment
- Measure, analyze, and report on marketing effectiveness while using insights to optimize performance
- Collaborate with CRO and Director of Sales Operations to ensure business priorities have strong strategy, plans, execution, and metrics
Skills
- Bachelor's degree in marketing, business, communications, related field, or work experience equivalent
- 5+ years of progressive marketing experience
- 3+ years of automotive SaaS industry and dealership technology solutions is REQUIRED
- Proven track record of building and scaling marketing strategies that drive measurable growth
- Strong expertise in digital marketing, demand generation, and product marketing
- Exceptional writing, communication, and collaboration skills
- Analytical, data-driven decision-making mindset with a creative and entrepreneurial approach
- Ability to thrive in a fast-paced, growth-oriented environment
- Experience with Websites and HubSpot (or other Marketing Automation Tools)
Benefits
- Competitive Compensation: This position offers a base salary plus bonus.
- Several comprehensive benefit offerings to choose from
- A no-wait 401k plan with company match
- Fully Remote: Enjoy the flexibility of working remotely while delivering exceptional results for our clients.
- Work/Life Balance: We believe in working hard for our clients every day while ensuring satisfaction in your role and ample time to enjoy activities outside of work.
- Enjoy Responsible Paid Time Off to balance work with life’s other priorities.
- Employee Referral Program: Our Referral Program incentivizes you to bring talented individuals into our growing organization.
Company Overview
DealerBuilt provides a dealer management system for auto dealers nationally. It was founded in 1992, and is headquartered in Mason City, Iowa, USA, with a workforce of 201-500 employees. Its website is https://dealerbuilt.com.