Note: The job is a remote job and is open to candidates in USA. ALPFA Inc is a pioneering organization dedicated to enhancing the leadership and status of Latino professionals across every sector. The Director of Marketing will architect and lead a modern, data-driven marketing engine aimed at driving membership growth and elevating the national brand authority.
Responsibilities
- Own and lead ALPFA’s national marketing strategy and execution, with enterprise-level authority across brand, growth, and demand
- Build a scalable, full-funnel member acquisition engine and the reporting infrastructure to measure and optimize it
- Manage the annual marketing budget within Board-approved allocation, and make disciplined, data-informed investment decisions
- Design the marketing organization — hiring, structuring, and developing the team — and engage and manage external agencies and vendors
- Elevate ALPFA’s national brand authority and narrative power through earned media, storytelling, and member-advancement stories
- Generate marketing-attributed pipeline for corporate partnerships and deliver co-branded campaign reporting to partners
- Digitally amplify philanthropic campaigns and strengthen donor storytelling
- Partner with executive leadership to bring ALPFA’s platform and certification offerings to market through pricing, packaging, and go-to-market strategy
- Establish brand governance across national and chapter-facing assets, with toolkits that keep the movement consistent nationwide
- Deliver clear, executive-level performance reporting and forecasting to the leadership team and Board
Skills
- 10–15+ years of progressive marketing leadership experience
- Demonstrated track record of measurable revenue and growth impact
- Experience scaling an organization from mid-size to national scale
- Strong command of data, analytics, and marketing performance measurement (acquisition, funnel, attribution, retention)
- A systems and process thinker — someone who builds repeatable, scalable infrastructure and understands how channels, decisions, and functions connect to produce outcomes, rather than simply completing individual tasks
- Bachelor's degree required
- Ability to travel 15–25%
- Experience with AI-enabled marketing tools, automation, and personalization
- Background in membership, subscription, or recurring-revenue growth models
- Experience marketing platforms, digital products, or certification programs
- Proven ability to build and lead high-performing teams and manage agency partners
- Passion for ALPFA's mission to advance Latino leadership
Benefits
- Full medical, dental, and vision insurance plans to meet the diverse needs of our employees and their families.
- A 401(k) plan with a healthy employer match to help you invest in your future.
- Generous vacation, sick leave, and holiday schedules, giving you the time you need to relax and recharge.
- Opportunities for growth and advancement through training programs, workshops, and educational assistance to further your career.
Company Overview