Note: The job is a remote job and is open to candidates in USA. Chartwell Law is seeking a Director of Marketing to lead and execute their marketing and communications strategy. This role involves developing strategic marketing initiatives to enhance the firm's visibility and reputation while collaborating with attorneys and stakeholders across the firm.
Responsibilities
- Develop and execute comprehensive marketing and communication plans aligned with the firm’s strategic and business development objectives
- Lead and inspire a high-performing team, fostering collaboration and accountability
- Develop, implement, and maintain firmwide brand guidelines and ensure consistency across all channels
- Oversee the creation and production of marketing materials (digital and print), including brochures, practice descriptions, attorney biographies, pitch materials, and client presentations
- Collaborate on client targeting, cross-selling initiatives, and relationship expansion strategies
- Evaluate and support sponsorships, conferences, and events to maximize visibility and ROI
- Oversee digital marketing strategy, including website, social media, email marketing, and online campaigns
- Direct content strategy, including thought leadership, PR initiatives, webinar, and podcast production
- Oversee event planning, execution, and follow-up
- Oversee firm’s travel program
- Collaborate on internal communications including firm updates and newsletters and other employee engagement
- Ensure ongoing optimization of marketing technology platforms and tools
- Manage integrated marketing campaigns to drive engagement and brand awareness
- Manage budgets, resources, and third-party vendor relationships
- Oversee updates and content management for the firm’s website and intranet
- Track, analyze, and report on marketing metrics, including ROI and KPIs
- Support rankings, awards submissions, and directory listings
- Serve as a key liaison between marketing, business development, attorneys, and firm leadership
- Monitor market trends, competitor activity, and client needs to inform ongoing strategy and opportunities for growth
- Ensure all marketing and communications activities are compliant with legal industry and ethics rules and standards
Skills
- Bachelor's degree in marketing, communications, or a related field
- 8+ years of relevant experience in a law firm
- Demonstrated experience in progressive marketing functions at a law firm
- Strong leadership and team management skills
- Advanced knowledge of marketing strategy, digital marketing, and communications
- Experience supporting client development initiatives, pitches, and events
- Familiarity with marketing technology, CRM systems, and analytics tools
- Strong understanding of SEO, web analytics, and digital platforms
- Excellent written and verbal communication skills
- Strong project management and organizational skills with the ability to manage multiple priorities
- Proficiency in Microsoft Office
- Experience with Canva and Adobe Creative Suite
Company Overview