Note: The job is a remote job and is open to candidates in USA. Streamline Healthcare Solutions is a high growth technology company that delivers innovative technology solutions for behavioral health. The Director of Marketing will lead the strategy, execution, and performance of all marketing initiatives, focusing on building a scalable demand generation engine and strengthening brand positioning within the healthcare sector.
Responsibilities
- Develop and execute a comprehensive B2B SaaS marketing strategy aligned with revenue and growth targets
- Lead and mentor a high-performing marketing team across demand generation, product marketing, content, and digital channels
- Partner with executive leadership to define positioning and long-term growth strategy
- Own the marketing budget, forecasting, and ROI reporting
- Lead the evolution of the company's market position from a community behavioral health vendor to a strategic enterprise behavioral healthcare technology partner
- Develop and execute positioning strategies that elevate brand perception among large behavioral health providers, state agencies, psychiatric hospitals, CCBHCs, crisis organizations, IDD providers, and other enterprise behavioral healthcare organizations
- Partner with executive leadership to strengthen market visibility and influence through thought leadership, speaking engagements, analyst relations, media engagement, and strategic industry partnerships
- Build and scale a predictable lead generation engine focused on MQL → SQL → revenue conversion
- Drive multi-channel campaigns (SEO, SEM, paid media, events, ABM, email)
- Implement performance marketing frameworks tied to CAC, LTV, and pipeline contribution
- Optimize conversion rates across the funnel through experimentation and analytics
- Build and scale a predictable revenue marketing engine focused on pipeline creation, opportunity acceleration, customer expansion, and measurable revenue contribution
- Develop and execute account-based marketing (ABM) strategies targeting enterprise behavioral healthcare organizations, state agencies, and strategic growth markets
- Establish full-funnel attribution models that connect marketing investments directly to pipeline creation, bookings, customer retention, and lifetime value
- Ensure all marketing initiatives have clearly defined revenue objectives, performance metrics, and contribution targets aligned with sales goals
- Own product positioning, messaging, and differentiation in a competitive healthcare IT landscape
- Lead product launches and commercialization strategies
- Translate complex EHR capabilities into compelling, customer-facing value propositions
- Conduct market research, competitive analysis, and voice-of-customer initiatives
- Develop messaging that positions the organization as an innovative behavioral healthcare technology platform, including solutions spanning EHR, AI-enabled workflows, patient engagement, care coordination, analytics, and operational excellence
- Build a strong brand presence and thought leadership within healthcare and EHR markets
- Oversee content strategy across web, case studies, webinars, and sales enablement
- Strengthen credibility through third-party validation (reviews, analyst positioning, case studies)
- Develop and scale a modern content strategy aligned to how behavioral healthcare buyers consume information, including short-form video, executive thought leadership, podcasts, webinars, infographics, customer success stories, social media, and interactive digital content
- Build a repeatable content engine that leverages executives, subject matter experts, customers, and industry influencers to increase awareness, engagement, credibility, and demand generation
- Establish and execute a social media strategy across both corporate and executive channels designed to increase reach, engagement, market influence, and qualified pipeline opportunities
- Drive executive thought leadership programs that position company leaders as trusted voices in behavioral healthcare transformation, technology innovation, and industry best practices
- Utilize AI-enabled marketing tools and analytics platforms to improve content production, personalization, campaign effectiveness, and market intelligence
- Develop and execute a comprehensive event strategy spanning conferences, trade shows, customer forums, executive roundtables, webinars, and virtual events
- Establish measurement frameworks that connect event investments directly to pipeline generation, opportunity progression, customer retention, and revenue outcomes
- Evaluate event participation and sponsorship investments based on measurable business impact rather than activity metrics alone
- Partner with Sales and Executive Leadership to maximize strategic engagement opportunities before, during, and after events
- Align closely with Sales leadership to improve lead quality and conversion
- Establish SLAs between Marketing and Sales
- Support sales enablement with collateral, messaging, and competitive intelligence
- Report on funnel performance and attribution
- Partner with Sales leadership to develop integrated account-based engagement strategies for strategic prospects and target accounts
- Implement reporting frameworks that provide visibility into marketing contribution across pipeline generation, opportunity creation, win rates, and revenue growth
- Lead marketing operations, including CRM, automation platforms, and analytics tools
- Establish KPI dashboards and performance reporting across channels
- Drive data-driven decision-making and attribution modeling
- Ensure compliance with healthcare regulations (HIPAA awareness in messaging, etc.)
- Develop executive-level dashboards that provide visibility into awareness, engagement, pipeline contribution, customer acquisition, and marketing ROI
- Leverage AI-powered analytics and market intelligence tools to identify emerging opportunities, optimize campaign performance, and improve decision-making
Skills
- Bachelor's degree (B.A.) from a four-year college or university in Marketing, Communications, Business, or a related field and 6 - 10 years of experience in marketing, communications, or a related role; 5+ years in leadership roles or equivalent combination of education and experience
- Strong analytical and data-driven mindset
- Experience aligning marketing with sales revenue outcomes
- Knowledge of regulated markets and long enterprise sales cycles
- Ability to adapt to feedback and make revisions in a collaborative, professional manner
- Deep knowledge of modern B2B buyer behavior, digital engagement strategies, and content consumption trends
- Strong knowledge of social media strategy, executive branding, thought leadership development, and audience engagement
- Demonstrated ability to connect brand-building activities directly to pipeline generation and revenue outcomes
- Ability to measure and optimize performance across awareness, engagement, demand generation, and customer acquisition metrics
- Demonstrated success repositioning brands, expanding into higher-value market segments, or supporting organizational growth into larger and more complex customer segments
- Experience marketing enterprise behavioral healthcare technology, healthcare software, SaaS platforms, or related technology solutions
- Proven success building executive thought leadership programs and leveraging social media to drive awareness, engagement, and business outcomes
- Strong understanding of modern content marketing, including short-form video, podcasting, social selling, digital communities, influencer engagement, and multimedia storytelling
- Experience partnering closely with sales organizations to execute account-based marketing and revenue marketing strategies
- Experience leading conference, event, webinar, and customer engagement programs with measurable pipeline and revenue impact
- Experience leading marketing efforts that reposition organizations from legacy market segments into higher-growth, higher-value customer segments
- Experience in healthcare technology, EHR, or healthcare IT strongly preferred
- Ability to use or familiarity with the following tools is strongly preferred: Microsoft Office Suite, including Excel, Word, PowerPoint, Teams, and Outlook, HubSpot, Adobe Creative Suite, Canva, Cvent, SEO and paid digital advertising (PPC) concepts and tools
- Familiarity with AI-enabled marketing platforms, content generation tools, and advanced marketing analytics
Benefits
- Streamline offers competitive compensation and benefits packages as well as a challenging, yet flexible, work environment that is conducive to collaboration and productivity.
- A career with Streamline Healthcare Solutions provides opportunities for growth and continued learning in a workplace where individual contribution is valued and recognized.
Company Overview