Note: The job is a remote job and is open to candidates in USA. Teachstone is dedicated to transforming education through improved teacher-student interactions. They are seeking a strategic and data-driven Director of Growth Marketing to oversee revenue marketing, pipeline creation, and funnel optimization while leading a high-performing team.
Responsibilities
- Connected Ecosystem Architecture: Design and optimize the interconnected journey that takes someone who has never heard of us, turns them into a high-intent lead, guides them through the sales close, and continuously nurtures them throughout their lifetime as a customer
- Quarterly Growth Plans: Develop and execute the quarterly growth blueprint, setting clear pipeline and conversion targets that align with overall business goals
- Audience Prioritization: Partner closely with Product Marketing to translate audience insights into targeted, high-yield marketing strategies
- Integrated Campaigns: Build and oversee a cohesive, omni-channel campaign strategy that cuts through the noise and engages prospects at every stage of the buyer's journey
- End-to-End Funnel Performance: Own the marketing metrics from top-of-funnel to revenue (MQL - SQL - Pipeline - Revenue). Continuously diagnose and fix funnel leakage to improve conversion rates
- Channel Mix & Budget Allocation: Strategically plan and allocate the marketing budget across diverse demand channels (Paid Media, Email, Webinars, Events) to maximize ROI and efficiency
- Team Leadership: Guide, mentor, elevate, and bring together a team of specialists across Demand Gen, Events, and Lifecycle marketing to achieve cohesive growth goals
- Marketing-Growth Alignment: Maintain a lockstep relationship with the Sales organization, ensuring consistent lead quality, shared pipeline goals, and tight feedback loops that help close deals faster
Skills
- 7+ years of growth/demand generation marketing experience
- At least 3+ years in a leadership role managing multi-disciplinary teams
- Deep expertise in building and optimizing full-funnel marketing engines
- Strong analytical skills
- Proven track record of partnering successfully with Sales and Product Marketing teams
- Comfortable navigating ambiguity, prioritizing ruthlessly, and driving rapid experimentation
- Edtech or B2B experience preferred
Benefits
- Fair, Competitive Pay: We ensure equal pay for equal work, using consistent salary bands based on market benchmarks, reviewed annually.
- Comprehensive benefits: We offer an inclusive benefits package to support your overall well-being. Eligibility depends on your role and employment status.
Company Overview