Note: The job is a remote job and is open to candidates in USA. Level99 Entertainment is a unique venue offering a variety of interactive games and dining experiences. They are seeking a Director of Integrated & Field Marketing to lead marketing efforts aimed at increasing brand awareness and driving traffic through strategic campaigns and partnerships.
Responsibilities
- Build and own the seasonal and tentpole campaign strategy working to connect the storytelling and vision of the brand throughout the year across key channels
- Manage execution at the venue level while working with the rest of the marketing team to ensure deployment of strategy across key channels such as social and lifecycle
- Serve as a liaison with the rest of the organization to ensure we are highlighting new features, games, and moments in the most effective way
- Lead local marketing strategy across Level99 venues, creating playbooks, tools, and programs that drive awareness and traffic in each market
- Partner with Operations and venue leaders to ensure efforts are practical, on-brand, data-driven, and tied to business goals, while building systems to track and scale what works
- Lead marketing and PR for new venue openings from pre-launch through post-open momentum
- Build repeatable opening playbooks covering market entry, partnerships, media, influencers, community engagement, and launch programming
- Partner with culinary, beverage, and craft partners to maximize restaurant and beverage relationships through marketing, storytelling, programming, and PR
- Support launches, campaigns, and local buzz tied to restaurant concepts, menus , and other culinary moments
- Oversee menu rollout processes and support branded restaurant touchpoints in partnership with the F&B team
- Lead PR strategy for the company, including venue announcements, openings, partnerships, launches, and other key brand moments in collaboration with the VP of Marketing
- Develop messaging, media materials, and launch plans that help Level99 earn meaningful coverage and stay aligned with brand and business priorities
- Identify and manage brand partnerships that drive awareness, trial, and brand equity for Level99
Skills
- 8+ years of marketing experience, with expertise in brand marketing, field marketing, local marketing, brand partnerships, PR, openings, and/or related disciplines
- Proven experience building marketing programs for physical locations, ideally across multiple units or markets
- Strong experience managing launch campaigns, openings, events, activations, partnerships, or public relations initiatives
- Excellent project management skills, with the ability to lead multiple workstreams and keep cross functional teams aligned
- Strong communication and relationship-building skills, with the ability to work effectively with venue teams, executives, agency partners, media, and external collaborators
- Strong creative instincts with the ability to identify ideas that will generate attention and local relevance
- Analytical mindset with comfort measuring performance and using data to refine future programming
- Self-starter who is comfortable with ambiguity and finds joy in creating structure
- Team first mentality with willingness to jump in wherever is needed
- Positive attitude and someone who leads by example
- Prior experience in multi-unit hospitality, entertainment, restaurant, retail, or consumer experiential brands is strongly preferred
- Experience working with PR agencies, local media, and opening campaigns
- Experience developing partnership proposals and managing partner relationships
- Familiarity with multi-location operations and how to build scalable field marketing systems
- Experience supporting F&B, beverage, or hospitality-related marketing initiatives
Company Overview