Note: The job is a remote job and is open to candidates in USA. True Classic is hiring a Director of Growth Marketing to drive new and repeat customer revenue through various media channels. In this performance-focused role, you will collaborate with the Head of Marketing to optimize campaigns, manage affiliate partnerships, and implement growth strategies that align with the company's objectives.
Responsibilities
- Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks
- Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals
- Conduct ongoing creative and audience testing across funnel stages
- Leverage analytics to inform optimizations and scale what’s working
- Manage True Classic’s affiliate program with a focus on quality, ROI-driven partnerships
- Collaborate with agencies, influencers, and publishers to generate conversions
- Evaluate and optimize commission structures to improve return on spend
- Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push)
- Partner with creative and lifecycle teams to deploy full-funnel strategies and increase repurchase rate and LTV
- Translate performance insights into actionable briefs for internal and external partners
- Build and maintain dashboards tracking spend, CAC, ROAS, retention, and LTV
- Surface insights and trends to inform weekly optimizations and executive-level strategy
- Support budgeting, forecasting, and pacing processes in collaboration with the Head of Marketing, CEO and Finance
- Help implement systems and processes to operationalize growth (e.g., reporting frameworks, A/B testing protocols, creative tagging systems)
- Ensure scalable workflows are in place for campaign deployment, performance tracking, and learning documentation
- Partner to develop and iterate on performance-driven assets
- Work closely to validate campaign performance and attribution
- Align on budget pacing, ROI, and scenario planning
- Share performance insights to optimize lifecycle and post-purchase experiences
- Align on product launches and hero product campaigns
Skills
- 5+ years of hands-on experience in growth or performance marketing, ideally in DTC e-commerce
- Expertise in campaign management across Meta, Google, YouTube, and TikTok
- Experience managing affiliate programs and platforms (e.g., Impact, ShareASale)
- Strong understanding of full-funnel strategy, attribution models, and lifecycle optimization
- Data-driven mindset with experience using reporting tools and performance dashboards
- Ability to collaborate cross-functionally and turn insights into action quickly
- Experience in high-growth eCommerce, ideally in apparel, lifestyle, or CPG
- Proficiency in attribution platforms such as Triple Whale, Rockerbox, or Northbeam
- Familiarity with GA4 and event-based tracking frameworks
- Experience working in hybrid or remote environments with cross-functional teams
Benefits
- Competitive salary + quarterly performance bonus
- Unlimited PTO and sick time
- Company medical, dental, and vision insurance
- $100/month Wellness Stipend
- Free Employee Assistance Program (EAP)
- $100/month Work From Home Stipend
- $1,000/year True Classic merchandise allowance
- 401(k) plan with 3% company match
Company Overview
True Classic is an e-commerce platform that offers a wide range of tees for men. It was founded in 2019, and is headquartered in Los Angeles, California, USA, with a workforce of 51-200 employees. Its website is https://trueclassictees.com/.