Note: The job is a remote job and is open to candidates in USA. Registrar Corp is a global compliance and training company established in 2003, and they are seeking a high-performing Director, Growth Marketing to join their mission-driven team. This role involves owning the strategy, execution, and optimization of demand generation programs across multiple lines of business internationally, with a focus on revenue growth and marketing effectiveness.
Responsibilities
- Drive Revenue Growth
- Work with Product Marketing to develop and execute integrated growth marketing strategies that drive qualified leads, qualified pipeline, and revenue across multiple business lines
- Prioritize marketing investments based on business impact, ROI, and corporate revenue goals
- Build annual and quarterly marketing plans with Sales, aligning marketing programs with sales priorities and revenue targets
- Improve lead quality and lead progression throughout the funnel
- Eliminate lead leakage by optimizing processes from MQL through Closed Won
- Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance
- Own Demand Generation
- Lead strategy and execution across Google & Bing Ads (SEM/PPC), LinkedIn and Meta advertising, email marketing and nurture programs, webinars, paid and organic social media, tradeshows and events, landing page/website optimization, and conversion rate optimization (CRO)
- Leverage AI for workflow automation, increased productivity, and demand generation effectiveness
- Be the SEM Expert
- Own paid search strategy, execution, and optimization
- Manage keywords, bidding, budgets, landing pages, audience targeting, and campaign performance
- Continuously improve ROAS, CPA, conversion rates, pipeline, and revenue
- Lead the Team
- Coach and develop a high-performing growth marketing team
- Allocate resources across multiple business units and campaigns
- Lead cross-functional initiatives that improve marketing effectiveness and operational efficiency
- Measure & Optimize
- Use data to guide strategy and investment decisions
- Manage marketing budgets and maximize return on investment
- Present performance, insights, and recommendations to executive leadership
- Foster a culture of testing, experimentation, and continuous improvement
Skills
- 12-15 years of B2B demand generation or growth marketing experience
- Proven success building and executing integrated marketing programs that drive measurable pipeline and revenue
- Deep, hands-on expertise managing SEM/PPC campaigns in Google, Bing, Meta and LinkedIn
- Experience managing multi-million dollar paid media budgets with a strong focus on ROAS and CPA
- Experience with international, multi-language marketing campaign execution and effectiveness
- Strong analytical skills with experience using marketing data to optimize performance
- Demonstrated success partnering with Sales to improve pipeline generation and lead conversion
- Experience leading high-performing marketing teams and implementing cross-functional business processes
- Ability to balance strategic planning with hands-on execution
- Bachelor's degree in Marketing, Business, Communications, or a related field
Benefits
- Remote work flexibility within select U.S. states
- Comprehensive benefits, including medical, dental, vision, mental health support, 401(k) with company match, and paid time off
- Annual bonus eligibility
Company Overview