Note: The job is a remote job and is open to candidates in USA. APPLIED Adhesives is a leader in adhesive solutions, dedicated to solving complex challenges with innovative products. The Director of Digital Marketing & eCommerce Growth will oversee the company's digital growth strategy, focusing on demand generation, website performance, and enhancing the digital customer experience.
Responsibilities
- Own and execute end-to-end digital strategy aligned to revenue goals
- Lead SEO/SEM, paid media, email, retargeting, and CRO
- Build segment-specific, repeatable digital programs
- Own Shopify roadmap, UX/UI, CRO, and site performance
- Lead direction for catalogs, collections, merchandising, and technical content
- Drive B2B and hybrid buying experiences
- Develop cohesive strategy to integrate all platforms
- Expand Martech stack strategy to drive growth (Shopify, CRM, analytics, automation)
- Ensure clean lead flow, attribution, and reporting
- Build dashboards tied to pipeline and revenue
- Develop roadmap to fully integrated product marketing portfolio across corporate brand assets
- Enable Sales through digital tools and workflows
- Support channel and distributor-friendly models
- Lead internal teams and external partners
- Manage budgets with ROI accountability
- Ability to educate and upskill teams on practical AI use cases without over-engineering or hype
- Establishes guardrails and best practices for AI-assisted content, analytics, and automation to protect brand voice and customer trust
- Leads change management as AI tools reshape workflows, roles, and productivity expectations
Skills
- Bachelor's degree required
- 8–12+ years digital marketing experience in the industrial chemical sector required
- Digital OMNI channel strategy experience required
- Shopify, Hubspot, & WordPress platform ownership required
- B2B demand generation and CRO expertise required
- CRM integration experience (preferable Salesforce.com) required
- Proven experience defining and operationalizing an AI strategy across digital marketing functions (content, demand generation, eCommerce, analytics, and personalization)
- Ability to translate AI capabilities into business outcomes (lead conversion, CAC reduction, content velocity, SEO performance, eCommerce optimization)
- Experience evaluating, selecting, and deploying AI‑powered marketing tools (e.g., content generation, A/B testing, SEO optimization, email personalization, marketing automation, recommendation engines)
- Strong understanding of first‑party data strategy, model governance, and responsible AI use in customer‑facing applications
- Industrial or distribution industry experience
- Shopify Plus and Salesforce
- Advanced GA4 and Google Tag Manager (GTM) implementation experience
- Experience with B2B eCommerce integrations (ERP, PIM, OMS) and product data governance
- Proven success in scaling lifecycle marketing (nurture, onboarding, retention) in a long sales-cycle environment
- Demonstrated experience leading web replatforming projects (requirements, vendor management, QA, launch)
- Experience building and managing agency/partner ecosystems (paid media, SEO, creative, development)
- Strong understanding of privacy, consent, and email deliverability best practices (CAN-SPAM/GDPR concepts)
- Experience managing and developing teams (hiring, coaching, performance management)
Benefits
- Medical, Dental and Vision Benefits
- 401k Match
- Flexible and Team-Oriented work environment
- Generous PTO policy
- Tuition Reimbursement
- Employee Assistance Program
- Career and talent development opportunities as well as opportunities for personal growth
Company Overview
Applied Products is a chemicals firm that provides hot melt adhesives and hot melt dispensing equipment. It is a sub-organization of Adhesive Solutions. It was founded in 1971, and is headquartered in Minnetonka, Minnesota, USA, with a workforce of 201-500 employees. Its website is https://www.appliedadhesives.com.