Note: The job is a remote job and is open to candidates in USA. Goodway Group is an independent and remote-first media and marketing services firm recognized as one of AdAge's 2025's Best Places to Work. They are seeking a Brand/Retail Director, Business Strategy & Development to drive new revenue growth by winning clients in the Consumer Brands and Retail sectors, leveraging a consultative selling approach and industry expertise to deliver measurable business outcomes.
Responsibilities
- Drive New Revenue Growth: Identify, prospect, and secure net-new client engagements with mid-market Consumer and Retail brands
- Lead Outbound Prospecting & Thought Leadership: Develop a proactive outbound sales strategy, leveraging your network, industry events, and LinkedIn thought leadership to generate new opportunities
- Sales Pipeline & Deal Management: Build and maintain a robust pipeline using Salesforce, ensuring consistent movement from outreach to closed business
- Consultative Selling Approach: Understand clients’ commerce media challenges and position Goodway’s capabilities (Full Funnel, Commerce Media, and Creative services) as solutions that drive measurable business outcomes
- Competitive Positioning: Navigate a competitive landscape articulating Goodway’s unique differentiators in Commerce Media, Retail Media Networks (RMNs), and Outcome Engineering™
- Pitch Quarterback: Work in conjunction with Pitchlab and LoB stakeholders and assist in scoping and communication with prospects to meet/exceed SLAs in delivering pitch-related commitments
- Cross-Functional Collaboration: Work closely with SVP, BDs, and Brand VPs to ensure a smooth handoff from sales to client success teams
- Industry Representation: Represent Goodway at key industry panels, conferences, and networking events, serving as a recognized thought leader in commerce media
- Legal & Pricing Negotiations: Lead pricing discussions and contract negotiations, ensuring deals are structured for long-term success and profitability. Establish yourself as a knowledge and thought leader across the industry, especially within your markets. Serve as the company spokesperson at key industry events, panels, and agency associations
Skills
- Proven Sales Leadership: History of driving revenue through new business development
- Integrated Media Expertise: Able to talk to client pain points around integrating brand, demand, and national and retail media. Also able to talk to how to effectively optimize media effectiveness and ensure granular and agile optimization
- Commerce Media Expertise: Deep understanding of Consumer Brands and Retail Media, with knowledge of RMNs, full-funnel marketing, and data-driven performance strategies
- Strategic Hunting Mindset: Demonstrated success in outbound sales, self-generated pipeline building, and enterprise deal-closing
- Industry Network & Influence: Established network of decision-makers in Consumer Brands and Retail, with a strong personal brand as a LinkedIn thought leader and industry speaker
- Competitive Acumen: Ability to navigate complex, competitive sales cycles against competitive agencies
- Storytelling & Negotiation Skills: Ability to craft compelling narratives that align Goodway's solutions with client pain points
- Collaboration & Executive Presence: Ability to work closely with senior leadership (GMs/VPs) and seamlessly transition client relationships post-sale
Benefits
- Work with an award-winning, forward-thinking team at the forefront of Commerce, Retail Media, and Consulting.
- Be a recognized industry thought leader, contributing to events, panels, and LinkedIn content.
- Autonomy & Flexibility to drive your own success in a remote-first, high-growth company.
- Competitive compensation, benefits, and the opportunity to be part of a company that values outcome-driven innovation and collaboration.
Company Overview