Note: The job is a remote job and is open to candidates in USA. Fall Creek is creating a world with better blueberries through its friendly, collaborative team spread across the globe. They are seeking a qualified Digital/Social Media Marketing Manager to shape the global digital presence and lead integrated campaigns, paid media strategy, and the ongoing evolution of their digital ecosystem.
Responsibilities
- Develop and execute digital marketing strategies across the B2B2C value chain
- Lead all HubSpot marketing tasks and platform management
- Spearhead 2026 website revamp and refresh projects
- Manage direct report and collaborate with global marketing teams
- Analyze performance metrics and provide data-driven recommendations
- Create content for Fall Creek's® social platforms
- Establish annual and monthly social media calendars in alignment with marketing managers
- Maintain consistent brand messaging across all regions and cultural markets
- Plan and execute email campaigns for growers, retailers, and supply chain partners
- Monitor campaign budgets and optimize performance
- Support SEO/SEM initiatives and stay current with digital trends
- Partner with design team, regional managers, and external agencies
- Coordinate with product, customer service, and grower support teams
- Scope includes additional strategic digital marketing initiatives as business priorities evolve
Skills
- Bachelor's degree in Digital Marketing, Communications, Marketing, or related field
- 10+ years of experience in digital marketing, social media, brand management, and/or consumer strategy
- Proven success with digital/social media strategies that deliver measurable business results
- Experience managing teams and external vendor relationships
- Proficiency in English and Spanish (both Written and Verbal)
- Deep understanding of social media platforms and analytics/reporting
- Knowledge of SEO, SEM, and content optimization strategies
- Proficiency in HubSpot, social media management tools, and Google Analytics
- Strategic thinking with strong project management abilities
- Excellent communication and cross-cultural collaboration skills
- Data-driven decision making and analytical mindset
- Comfortable presenting to senior leadership and managing multiple priorities
- Strategic mindset with creative problem-solving abilities
- Passion for digital innovation and staying current with industry trends
- Global perspective and cultural intelligence for international markets
- Results-oriented approach with strong attention to detail
- Exceptional project management skills with composure under pressure and ability to navigate multiple strategic priorities simultaneously
- Basic photo/video editing skills preferred (e.g. Canva)
Company Overview