Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. They are seeking a Digital Paid Media Account Manager to build and maintain client relationships while managing advertising campaigns across multiple platforms to help clients achieve their marketing goals.
Responsibilities
- Own client relationships by building trust, communicating transparently, and delivering results against shared business objectives
- Align on goals, manage expectations, and coordinate internal partner teams to deliver the agreed approach
- Run regular performance reviews (weekly/monthly) that connect results to client goals and clearly communicate wins, risks, and next steps
- Translate client objectives into media strategies and campaign implementation plans
- Partner with Sales and Optimization to execute strategy, optimize performance, and exceed client business goals
- Advise clients on near-term and upcoming strategies to improve performance and results
- Maintain a consistent marketing message across channels (search, display, social, and owned/operated digital and print)
- Use CRM, ad platforms, and LocaliQ proprietary tools daily to manage workflows and support campaign execution
- Monitor daily performance, identify trends, discuss results with clients, and recommend optimizations and new tactics
- Coordinate with ad operations and digital solutions teams to deliver on client objectives and resolve issues quickly
Skills
- Ability to quickly master business processes, marketing and technology concepts
- Demonstrated expertise in customer relationship management
- Mastery of key technologies and systems to review and advise on digital marketing campaigns
- Advanced capabilities to effectively understand and speak toward digital advertising campaigns –Search, Display, Marketing Management Systems, traditional marketing endeavors etc
- Strong technical skills to recommend, adjust, and continually improve campaigns across their lifecycle
- Experience with digital marketing publishing systems and related workflows
- Excellent verbal and written communication skills
- Demonstrate understanding of how retail/service media, sales, and operations work together to successfully drive a business
- Proven track record in relationship building and account management
- Works efficiently and continuously improves processes and workflows
- Moderate Excel and PowerPoint skills required
- Bachelor's degree in general business, economics, finance, marketing, advertising, public relations, journalism, or English
- 5+ years hands-on experience managing online/digital advertising campaigns
- Must have 5+ years of client facing service/account management experience
- Google Ads & Google Analytics Certified
- A collaborative leader who sets the standard and stays composed while resolving complex issues
Benefits
- Variable compensation is not reflected in these figures and based on the role, may be applicable.
- Exact compensation may vary based on skills, experience, location, and union representation, if applicable.
- USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc.
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