Note: The job is a remote job and is open to candidates in USA. Poetic is a leading technology and strategic creative agency based in Houston, Texas. They are seeking a Digital Marketing Specialist to develop strategies, manage client portfolios, and analyze campaign results to optimize performance.
Responsibilities
- Client Portfolio Management: Oversee and manage a portfolio of 40-50 clients, ensuring their digital marketing needs are met with high-quality strategies and campaigns tailored to each client's unique goals
- Multi-Campaign Coordination: Execute and maintain multiple campaigns for each client across various digital channels, ensuring consistent performance and brand messaging
- Strategic Development: Craft and refine digital marketing strategies for a diverse client base, leveraging industry best practices to drive campaign success and client satisfaction
- Ad Configuration and Optimization: Set up and optimize ad campaigns across platforms, making data-driven adjustments to maximize return on investment for each client
- Performance Analysis: Analyze and interpret complex campaign data across multiple clients and campaigns to identify trends, opportunities for improvement, and successful strategies that can be replicated
- Client Reporting and Communication: Develop comprehensive performance reports for each client, providing insights and recommendations tailored to their objectives; maintain clear and proactive communication with clients regarding campaign performance
- Continuous Improvement: Stay abreast of the latest digital marketing trends and tools. Work collaboratively with your Team Lead and across the department to learn and disseminate key learnings and best practices
Skills
- Foundational Marketing Knowledge: A strong understanding of digital marketing principles, strategies, and practices
- Platform Proficiency: Familiarity with the use and best practices of various social media and digital advertising platforms
- Analytical Skills: Ability to interpret and leverage data to make informed decisions. Comfort with analytics tools and Excel/Google Sheets is essential
- Creative Thinking: A knack for creative thinking to develop engaging campaigns that resonate with our audience
- Communication Skills: Excellent written and verbal communication skills, allowing you to create compelling ad copy and reports
- Adaptability: Capacity to quickly adapt to new technologies and departmental processes
- Time Management: Ability to manage multiple campaigns simultaneously and efficiently, ensuring all deadlines are met
- Eagerness to Learn: A demonstrated willingness to learn new technical skills and processes, and to continuously seek knowledge to evolve as a seasoned digital marketer
- Collaborative Nature: Ability to work in a team environment, sharing knowledge and adapting to collective goals and strategies
Company Overview