Note: The job is a remote job and is open to candidates in USA. Cengage is a global education technology company that aims to empower learners through innovative digital products and services. The Demand Marketing Manager will lead demand generation initiatives and support marketing campaigns for Cengage's Math portfolio, focusing on engagement and pipeline development across various channels.
Responsibilities
- Owns and implements demand marketing programs that drive awareness, engagement, and pipeline across owned, paid, and earned channels
- Support thought leadership initiatives, including cornerstone content, white papers, blogs, placed speakers, events, and earned media, in alignment with established messaging and brand guidelines
- Implement and optimize marketing campaigns, including campaign architecture, lead generation, social media strategy and email performance, to support demand and engagement goals
- Partner with Sales and GTM partners to support sales readiness efforts, including campaign alignment and handoff processes
- Support pipeline generation and health through operational efficiencies, pipeline hygiene, and coordination alongside the Sales, Revenue, and Marketing Operations teams
- Analyze and report on campaign, involvement, and pipeline performance, sharing insights and recommendations with partners
- Lead assigned workstreams with moderate autonomy, raising risks, dependencies, or decisions outside defined scope as appropriate
Skills
- Working knowledge of demand marketing and campaign coordination, including lead generation, engagement through targeted materials, and multi-channel marketing
- Ability to support thought leadership initiatives across content, events, speakers, and earned media
- Experience accomplishing marketing campaigns through proprietary, paid, and earned media, with attention to performance and optimization
- Analytical skills to support pipeline analysis, campaign reporting, and performance measurement
- Strong written and verbal communication skills, with the ability to collaborate effectively across Sales, Marketing, and Operations teams
- Ability to prioritize and implement work assignments of increasing complexity within defined timelines, including navigating ambiguity and evolving requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Typically requires minimum of 3 years of relevant experience in demand marketing, campaign execution, marketing operations, or a related field
Benefits
- At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees.
- In this position, you will be eligible to participate in the company’s discretionary incentive bonus program.
- This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
- Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
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