Note: The job is a remote job and is open to candidates in USA. Sharetec Systems is a company focused on developing innovative core banking and lending software solutions for credit unions. They are seeking a Demand Generation & Marketing Operations Specialist to manage their marketing engine, drive revenue pipeline, and collaborate with various teams to ensure successful campaign execution.
Responsibilities
- Own the ZoomInfo ABM platform end-to-end: ICP account list construction, intent data monitoring, contact enrichment, and territory-level targeting
- Monitor intent signals and surface prioritized accounts to the sales team weekly
- Own ZoomInfo data hygiene and Salesforce sync
- Own the Active Campaign platform: workflow architecture, list segmentation, lead scoring, automation sequences, and SFDC integration
- Build and manage segmented nurture campaigns for new logo prospects and upsell targets
- Report campaign performance to the CRO weekly: open rates, click-through rates, MQL conversions, and pipeline influence
- Build and maintain campaign-specific landing pages in Webflow for ABM campaigns, product launches, event promotion, and gated content
- Optimize conversion performance through A/B testing and iterative improvement
- Ensure all pages reflect current brand standards and integrate with Active Campaign and Salesforce
- Partner with the Salesforce Administrator as the primary marketing-side technical collaborator for all marketing-to-SFDC integrations
- Co-own lead routing rules, campaign member statuses, MQL assignment logic, lifecycle stage transitions, and opportunity influence tracking
- Own UTM structure, campaign attribution, and pipeline source tracking in partnership with the Salesforce Administrator
- Own the marketing-sourced pipeline dashboard and deliver weekly reports to the CRO
- Provide biweekly performance insights identifying wins, underperforming segments, and optimization opportunities
- Deliver quarterly CAC and marketing ROI analysis across channels
Skills
- 4–6 years of experience in demand generation, marketing operations, or growth marketing in a B2B SaaS environment
- Hands-on, platform-level proficiency with ZoomInfo (ABM, intent data, audience building) and Active Campaign or a comparable marketing automation platform
- Demonstrated experience building and managing ABM campaigns — ICP targeting, account segmentation, and territory-aligned outreach
- Webflow experience: ability to build and publish campaign landing pages without developer support
- Strong Salesforce proficiency — campaign tracking, lead routing, pipeline attribution reporting
- Proven ability to own a marketing-sourced pipeline number and report on it with credibility
- Excellent analytical capability — dashboards, attribution data, presenting findings to senior leadership
- Experience in fintech, core banking software, or the credit union industry
- Background working alongside a creative/content marketer and a product marketer in a collaborative team
- Experience with SEO, paid social, or PPC as supporting demand generation channels
- Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent experience)
Benefits
- Medical, dental, vision, life, and disability coverage
- Generous Paid Time Off (PTO)
- Paid holidays (including your birthday off!)
- $1,000 employee referral program
- 401(k) with company matching
- Hybrid setting or fully remote
- Virtual events, collaborative team experiences, and regular all-hands meetings
Company Overview