Note: The job is a remote job and is open to candidates in USA. Wand is a company focused on enhancing the gaming experience through innovative tools and game customization. They are seeking a Creative Strategist who will lead the paid creative strategy and help shape how players perceive Wand by developing engaging messaging and creative concepts based on gamer insights.
Responsibilities
- Own the ideas that shape how millions of players discover and experience Wand
- Be the driving force behind our paid creative strategy across Meta, Google, YouTube, TikTok, and emerging platforms
- Define the stories we tell, the emotions we tap into, and the angles we test
- Build and evolve the creative systems that help us consistently produce winning ads
- Turn creative production into a repeatable growth engine rather than a series of one-off campaigns
- Develop the positioning, messaging, and creative angles that make players feel understood rather than marketed to
- Find the moments, frustrations, goals, and inside jokes that resonate with real gamers
- Translate gameplay experiences into concepts that stop thumbs and drive action
- Help define Wand's voice as we continue scaling globally
- Champion bold ideas and test them quickly
- Create frameworks for turning creative learnings into future wins
- Continuously uncover new opportunities, patterns, and insights from performance data
- Push beyond templates and recycled formats to create original work that feels native to gaming culture
- Direct freelancers, editors, designers, creators, and agency partners
- Build sharp briefs that inspire great work
- Give clear, actionable feedback that improves output without slowing teams down
- Ensure every creative shipped reflects both player understanding and performance intent
Skills
- 4–6 years in creative strategy, performance marketing, copywriting, creative direction, or a related role
- Experience creating performance-focused paid social creative
- Strong understanding of Meta, Google, YouTube, TikTok, and platform-native creative formats
- Experience turning insights and data into creative decisions
- Experience managing freelancers, agencies, or creative partners
- A portfolio demonstrating concept development, messaging, and creative thinking—not just execution
- Ability to explain both the idea behind a creative and the outcome it drove
- Gaming industry experience
- Entertainment, media, or consumer app experience
- Deep familiarity with gaming communities, creators, and internet culture
- Experience in high-growth startups
- Understanding of accessibility in gaming
Benefits
- Real ownership from day one.
- Freedom to experiment and influence strategy.
- A direct impact on how millions of gamers discover Wand.
- The opportunity to help build a creative function from the ground up.
- A team that cares deeply about games and player experience.
- Competitive compensation.
- Fully remote work.
Company Overview
Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.wemod.com.