Note: The job is a remote job and is open to candidates in USA. Cambium Learning Group is seeking a Content Marketing Specialist to support the development and execution of demand generation campaigns. The role involves coordinating content production, managing timelines, and analyzing performance metrics to optimize campaign effectiveness.
Responsibilities
- Assist in executing regional marketing campaigns aligned with strategic goals and local market needs
- Support the development of persona-driven messaging and content tailored to regional audiences
- Conduct market research to identify regional trends, funding landscapes, and audience preferences
- Collaborate with cross-functional teams (sales, curriculum, research, customer success) to ensure campaign relevance
- Maintain editorial calendars and campaign timelines, ensuring timely delivery of assets
- Coordinate with external contractors and vendors for content production and localization
- Monitor campaign performance and provide insights to inform optimization strategies
- Ensure all content adheres to brand guidelines and SEO best practices
- Contribute to the development of messaging frameworks and persona journeys
Skills
- Bachelor's degree in Marketing, Communications, or related field
- 2–4 years of experience in B2B marketing
- Strong organizational and project management skills
- Ability to synthesize market research into actionable insights
- Excellent written and verbal communication skills
- Detail-oriented with a proactive mindset
- EdTech or SaaS experience a plus
- Familiarity with marketing tools (e.g., Wrike, Brandfolder, Highspot)
Benefits
- Cambium offers reimbursement to help cover the cost of setting up your home or remote office.
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