Note: The job is a remote job and is open to candidates in USA. Arctic Wolf is a leader in cybersecurity, dedicated to redefining security operations. They are seeking a Content Engineer, Campaigns & Content to design and optimize a content production engine that supports integrated marketing campaigns, working closely with various teams to create scalable content programs.
Responsibilities
- Help build and operate a repeatable content production engine that supports integrated marketing campaigns, hero assets, derivative content, nurture programs, web experiences, sales enablement, partner activation, and SEO/GEO/AEO initiatives
- Use AI-enabled workflows to accelerate content production while maintaining quality, accuracy, brand consistency, and technical credibility
- Build structured inputs for AI-assisted content development, including campaign briefs, messaging summaries, SME interview notes, markdown files, content outlines, prompt libraries, source-of-truth documents, and reusable content modules
- Help translate campaign strategy and messaging into scalable content production plans that can support multiple audiences, personas, funnel stages, regions, and channels
- Partner with agencies, freelancers, designers, editors, and internal teams to move content through production, review, approval, and activation
- Identify opportunities to improve speed, quality, reuse, and consistency across the content production process
- Actively engage internal and external subject matter experts to capture expertise, insight, technical depth, customer perspective, and market context
- Develop creative approaches for extracting organizational knowledge, including SME interviews, recorded conversations, meeting captures, workshops, intake forms, transcript reviews, and structured research sessions
- Partner with Product Marketing, Technical Marketing, Sales Engineering, Security experts, Customer Marketing, and Sales Enablement to gather the inputs needed to develop credible, differentiated content
- Convert raw SME input into structured briefs, content outlines, summaries, messaging inputs, AI-ready source material, and agency-ready direction
- Ensure technical and product accuracy by coordinating SME review cycles and maintaining clear approval workflows
- Support the campaign and content team in turning hero assets into scalable derivative content packages
- Work with Product Marketing and campaign leaders to understand the role of each hero asset within the broader campaign strategy
- Help define the derivative asset plan for each hero asset, including blogs, emails, landing pages, social posts, infographics, one-pagers, sales enablement assets, partner assets, webinars, paid media copy, video scripts, nurture content, and regional adaptations
- Partner with AI tools, agencies, copywriters, designers, editors, SEO specialists, and channel owners to create, adapt, and package content for activation
- Ensure derivative content is connected to campaign objectives, buyer needs, use cases, funnel stage, CTA strategy, and measurable outcomes
- Maintain organized content production documentation so teams understand what exists, what is in progress, what is ready for activation, and how assets should be used
- Partner with the SEO specialist and web/content teams to ensure campaign content is structured for search visibility, answerability, and discoverability across traditional search engines and AI-driven discovery experiences
- Support content workflows that improve SEO, GEO, and AEO performance, including keyword inputs, topic clusters, structured content, FAQs, schema-informed content planning, and AI-answer-ready summaries
- Help turn campaign themes and hero assets into search-optimized and answer-optimized content that supports audience education and demand generation
- Work with SEO and analytics partners to identify content gaps, refresh opportunities, and ways to improve organic visibility and engagement
- Ensure content inputs and derivative assets are structured so they can be reused across web, campaign, nurture, sales, partner, and AI-enabled discovery channels
- Create and maintain content production workflows, templates, checklists, briefs, trackers, and documentation
- Help manage the intake, prioritization, production, review, and delivery process for campaign content
- Partner with Marketing Operations, Biz Apps/IT, and content stakeholders to improve tooling, workflow automation, asset organization, and content visibility
- Maintain clean source files, version control, campaign content repositories, and AI-ready knowledge bases
- Track content status, dependencies, blockers, review cycles, and deadlines across multiple campaign workstreams
- Help identify where AI, automation, workflow improvements, or agency support can reduce manual work and improve output quality
Skills
- 5-7+ years of experience in B2B marketing, content operations, content strategy, campaign operations, product marketing, marketing operations, or a related role
- Experience supporting content production workflows, campaign content, editorial processes, or cross-functional marketing programs
- Strong understanding of how B2B content supports campaigns, buyer journeys, demand generation, sales enablement, and digital activation
- Experience working with subject matter experts to capture, organize, and translate complex information into usable content inputs
- Hands-on experience using AI tools to support content creation, summarization, research, repurposing, workflow acceleration, or content operations
- Strong project management and organizational skills, with the ability to coordinate multiple stakeholders, deadlines, reviews, and dependencies
- Ability to create clear briefs, outlines, summaries, documentation, and structured source material
- Strong communication skills and comfort working cross-functionally with marketing, product, technical, sales, agency, and operations teams
- Experience in cybersecurity, SaaS, technology, or another complex B2B industry
- Experience supporting integrated marketing campaigns or hero asset development
- Familiarity with SEO, GEO, AEO, content discoverability, topic clusters, web content optimization, and AI-driven search trends
- Experience working with markdown, structured content files, prompt libraries, AI knowledge bases, transcripts, or content management systems
- Experience using tools such as ChatGPT, Claude, Jasper, Writer, Notion, Google Docs, Microsoft 365, Marketo, Salesforce, AEM, Wrike, Asana, Airtable, or similar platforms
- Experience working with agencies, freelancers, copywriters, designers, editors, or external production partners
- Experience building content templates, intake forms, workflow documentation, or content production playbooks
- Comfort working with technical stakeholders, product marketers, sales engineers, or security subject matter experts
Benefits
- Equity for all employees
- Flexible time off and paid volunteer days
- 401k match and RRSP
- Training and career development programs
- Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
- Robust Employee Assistance Program (EAP) with mental health services
- Fertility support and paid parental leave
- Variable incentive compensation
- New hire equity grants
- A comprehensive benefits package
Company Overview
Arctic Wolf is a cyber security company that provides cloud-native security operations technology to reduce cyber risks. It was founded in 2012, and is headquartered in Eden Prairie, Minnesota, USA, with a workforce of 1001-5000 employees. Its website is https://arcticwolf.com/.